DataStory

DataStory, founded in 2015 by Dr. Xu Yabo, is a big data and AI intelligent application service provider headquartered in Guangzhou, China. The company focuses on integrating and analyzing internet data to provide businesses with commercial value and data-driven solutions. Dr. Xu holds a Ph.D. from Simon Fraser University and was an associate professor at Sun Yat-sen University, specializing in massive data processing, data mining, and natural language processing. The management team includes CTO Li Xuri, with extensive experience in big data technology, and COO Zhang Qingying, who has a background in managing publicly listed companies.

The company's business model is providing enterprise-level central data management platforms through a SaaS subscription model. This platform integrates internal and external data, utilizing AI to offer services in market and consumer insights, multi-dimensional business layout, and marketing strategy. Its solutions cover a range of applications including product innovation, brand marketing, content strategy, sales channel optimization, and user operations. DataStory serves a diverse client base across more than 10 industries, including consumer goods, retail, technology, and beauty, with notable clients like Tencent, P&G, Yili, and Nestlé.

Since its inception, DataStory has achieved significant growth, establishing a team of over 800 employees, with more than 60% focused on R&D. The company has secured total funding of $104 million over four rounds, with its latest Series C round in February 2022 raising $25.2 million, led by Xiang He Capital. Other investors include Shunwei Capital, Cathay Capital, and Xiaomi.

Keywords: data management, big data, artificial intelligence, marketing analytics, consumer insights, SaaS, business intelligence, data mining, enterprise software, social media analytics, NLP, data visualization, commercial intelligence, marketing strategy, product innovation, brand management