DeepCam

About DeepCam

DeepCam operates in the artificial intelligence and security sector, providing a specialized platform for retail and banking clients to mitigate loss. Founded by Don Knasel, the company emerged from a three-year stealth period in April 2018 to launch its flagship product, "Retail by DeepCam". The firm is headquartered in Longmont, Colorado, and leverages a team with extensive collective experience in artificial intelligence.

The core of DeepCam's business is a plug-and-play system designed to reduce retail shrink and operational expenses. It utilizes a proprietary biometric-enhanced recommendation engine that identifies shoplifting and other suspicious activities. The technology is engineered to perform accurately with large populations, a significant challenge in biometric security. It employs several proprietary technologies, including biometric identification for large crowds, behavior analytics, cross-camera event association to track movement, and multi-location data analytics. The system flags individuals for review by loss prevention personnel, who can then tag known shoplifters. Upon their return to a store, the system notifies employees, enabling them to intervene.

Beyond loss prevention, the platform provides broader retail intelligence. Clients can analyze data on customer demographics, shopping habits, queue wait times, and the number of customers at specific times, which can be used for merchandising and operational improvements. DeepCam's system is capable of capturing faces in challenging conditions, such as variable lighting, complex backgrounds, and from a distance or at an angle. To make the technology accessible, the company offers its platform as a subscription service, which includes hardware and any subsequent upgrades, thereby removing significant upfront capital expenditure for its clients.