Deep Sentinel

About Deep Sentinel

Established in 2016 by co-founders David Selinger and Winston Chen, Deep Sentinel is positioned in the security market as a proactive, AI-driven protection service. The company was founded to address a perceived gap in the security industry, shifting the paradigm from reactive alerts to real-time crime prevention. Selinger, who serves as CEO, brought extensive experience to the venture, including co-founding Redfin and developing Amazon's initial commercial product recommendation system. His background in AI and deep learning, cultivated at Stanford University and through various tech startups, directly influenced Deep Sentinel's technological foundation.

Deep Sentinel's business model is centered on a recurring revenue structure, combining an initial hardware purchase with a mandatory monthly subscription for its monitoring services. This subscription grants customers access to the company's core offering: 24/7 surveillance by live guards who are alerted by a proprietary artificial intelligence system. The AI is designed to analyze camera feeds, identify potential threats, and filter out non-threatening events, thereby reducing false alarms. Upon detecting a credible threat, the system alerts human guards who can intervene through two-way speakers built into the cameras and, if necessary, contact law enforcement within seconds. The company has steadily raised capital to fuel its growth, securing a total of $38.4 million over four funding rounds, with notable investors including Intel Capital, Shasta Ventures, and Jeff Bezos.

The company's product ecosystem includes high-definition wireless and Power-over-Ethernet (PoE) cameras, a central hub with on-device processing, and a mobile application for user access. The cameras feature color night vision, a wide field of view, and two-way audio with a 104 dB speaker. A key differentiator is the local AI processing within the hub, which allows for faster threat assessment compared to purely cloud-based systems. Initially focused on the residential market, Deep Sentinel has expanded its services to commercial clients, including auto dealerships, construction sites, and retail stores. A "Bring Your Own Camera" (BYOC) program was introduced to allow businesses to integrate Deep Sentinel's monitoring service with their existing compatible camera systems, a move that now accounts for a significant portion of sales.