D
DeadHappy
Offers more flexible life insurance and removes the taboo surrounding death
About DeadHappy
DeadHappy operates in the life insurance sector, offering a unique approach to policy management and customer engagement. The company targets individuals seeking flexible and personalized life insurance solutions. DeadHappy's core product is its 'death wish' feature, allowing customers to specify how they want their life insurance payout to be used, adding a personal touch to traditional life insurance policies. The platform is designed for ease of use, enabling customers to manage their policies entirely online. Although currently unable to accept new customers due to regulatory issues, DeadHappy continues to support its existing clients, ensuring their policies remain unaffected. The company generates revenue through policy premiums and aims to disrupt the traditional life insurance market by changing attitudes towards death and insurance.
Source: Dealroom company dataAt a glance
- Status
- Operational
- Founded
- 2013
- Headquarters
- United Kingdom
- Employees
- 13
- Open positions
- None listed
- Dealroom signal
- 61.6/100
- Industry
- Fintech
- Sub-industry
- Insurance
- Sector
- Fintech, Life Insurance, LandH Insurance, MGA, B Corp, uk is8 financial services
- Technology
- Mobile app
- Client focus
- b2c
Knowledge graph
More headlines
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| LATE VC✓Equity / VC | Mar 2022 | $15M | $60M | Octopus Ventures · Volution · VERSO Capital | ↗ |
| LATE VC✓Equity / VC | Dec 2021 | $7M | $46M | Republic Europe | ↗ |
Financials
Revenue, earnings and other financial measures where available. Years marked “E” are estimates.
Growth signals
Latest recorded traffic for DeadHappy is 40 monthly website visits, down 99% over the last three months. DeadHappy's team grew 0% over the past year.
Similar companies
Company identity and context are open; selected comparison metrics preview what is available on the platform.
Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Seed1 investor entered at this stage
Series A3 investors entered at this stage
Republic Europe
Venture Founders
Headliners
Series B and later2 investors entered at this stage
Volution
VERSO Capital
Other known investors4 additional known investors
Channel 4 Ventures
Julien MACHOT
VentureFounders
Volution Ventures
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about DeadHappy on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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