D
Daraz
Leading online shops for shoes and fashion in Pakistan
About Daraz
Daraz is an online marketplace that operates on a business-to-consumer (B2C) model, connecting sellers with individual customers in Pakistan. The company started as an online fashion retailer and has since expanded to a general marketplace offering a wide range of products from various brands.
Read full description
Owned by the Alibaba Group, Daraz provides a platform for sellers to set up their virtual stores and sell their products. The company's business model is based on a multi-seller marketplace, and it generates revenue through commissions from sellers, advertising, and other services. Daraz serves a wide range of clients, from small businesses to large brands, and operates in the e-commerce market of Pakistan.
At a glance
- Status
- Acquired
- Founded
- 2012
- Headquarters
- Karachi, Pakistan
- Employees
- 13,569
- Open positions
- None listed
- Dealroom signal
- 83.3/100
- Industry
- Wellness Beauty, Fashion
- Sub-industry
- Accessories, Footwear
- Sector
- eCommerce & Marketplaces, Consumer Electronics, Furniture, Shoes, Ecommerce Sites
- Business model
- Marketplace & ecommerce
- Client focus
- b2c
- Investment activity
- 3 companies, latest Mar 2021
- Capital deployed
- —
- Preferred round
- ACQUISITION
Latest news
Press, funding announcements and product moves mentioning Daraz.
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| ACQUISITIONOther financing | May 2018 | — | — | Alibaba | — |
| SERIES AOther financing | Sep 2015 | $56M | $222M | CDC Group · Asia Pacific Internet Group | ↗ |
Growth signals
Latest recorded traffic for Daraz is 21M monthly website visits, up 5% over the last three months. Daraz's team grew 1% over the past year.
Similar companies
Company identity and context are open; selected comparison metrics preview what is available on the platform.
Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
HungryNakiDhaka, BangladeshHungryNaki :: Online food delivery service in Bangladesh
→
Kaymu.com.bdDhaka, BangladeshBangladesh's # 1 E-Commerce organization Founded in 2012 as a Rocket Internet's Venture
→
Kaymu.pkLahore, PakistanLargest eCommerce Site in Pakistan
→
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Series A2 investors entered at this stage
CDC Group
Asia Pacific Internet Group
Other known investors1 additional known investor
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about Daraz on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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