Dailybox

About Dailybox

Dailybox Group, operating as DailyCo, is an Indonesian multi-brand food and beverage company established in 2018 by Co-founder and CEO Kelvin Subowo. Subowo, who holds a Master of Business Administration in Finance, grew up in a culinary environment, as his mother ran a home catering business. This early exposure sparked his interest in the food industry, leading to the creation of Dailybox after an earlier venture in 2011 provided valuable lessons.

The company began its journey as a rice box provider, foreseeing the rise of online food delivery and building a business model centered around cloud kitchens. This strategy proved resilient, particularly during the pandemic, when the company expanded from 15 to 120 locations, with 90% of its revenue generated from online delivery services. The business operates a tech-enabled, multi-brand restaurant chain, serving a wide consumer base across Indonesia through both online and offline channels. Revenue is generated from the sale of food and beverages across its various brands, with a strategic focus on expanding into second and third-tier cities to support local economies.

Dailybox Group's portfolio includes several brands, such as Dailybox, which offers Halal-certified Indonesian comfort food in rice boxes; Shirato, a sushi-burrito fusion concept; and Breadlife, a bakery brand acquired in late 2021. The company prides itself on making authentic Indonesian cuisine accessible, offering over 20 dishes from various regions like Central Java, Manado, and Sumatera. Collaborations with prominent chefs have been a key part of their strategy to create and popularize new menu items. Having secured significant funding, including a $24 million Series B round in June 2022, the company plans to continue its national expansion and enhance its technological capabilities. The company rebranded from Dailybox Group to DailyCo to reflect its collaborative venture builder approach, where it acquires and scales other F&B brands.