D
Dafiti
Leading Brazilian online shops for shoes, fashion and accessories.
About Dafiti
Dafiti, accessible via dafiti.com.br, is a prominent e-commerce platform specializing in fashion and lifestyle products. The company primarily serves consumers in Brazil, offering a wide range of items including clothing, footwear, accessories, and beauty products. Dafiti caters to a diverse clientele, from fashion-forward individuals to families seeking quality apparel and accessories.
Read full description
Operating in the competitive online retail market, Dafiti distinguishes itself by partnering with well-known brands such as Adidas, Nike, Calvin Klein, and Tommy Hilfiger. This extensive brand portfolio allows Dafiti to attract a broad customer base looking for both high-end and affordable fashion options.
Dafiti's business model is based on a direct-to-consumer approach, where products are sold directly through its online platform. This model eliminates the need for physical stores, reducing overhead costs and allowing for competitive pricing. Revenue is generated through the sale of products, with additional income streams from delivery fees and premium services such as expedited shipping.
The company leverages advanced logistics and a robust supply chain to ensure timely delivery and efficient inventory management. Customer satisfaction is further enhanced by flexible return policies and various payment options, including installment plans, which are particularly appealing in the Brazilian market.
In summary, Dafiti is a key player in the Brazilian e-commerce fashion sector, known for its extensive brand partnerships, customer-centric services, and efficient online retail operations.
At a glance
- Status
- Operational
- Founded
- 2010
- Headquarters
- São Paulo, Brazil
- Employees
- 2,544
- Open positions
- None listed
- Dealroom signal
- 65.7/100
- Industry
- Fashion
- Sub-industry
- Footwear, Accessories
- Sector
- eCommerce & Marketplaces
- Business model
- Marketplace & ecommerce
- Client focus
- b2c
- Investment activity
- 1 company, latest Jul 2015
- Capital deployed
- —
- Preferred round
- ACQUISITION
Latest news
Press, funding announcements and product moves mentioning Dafiti.
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| LATE VCOther financing | Jan 2014 | $17M | $317M | Undisclosed | — |
| LATE VCOther financing | Sep 2013 | $70M | $280M | Ontario Teachers’ Pension Plan | — |
Growth signals
Latest recorded traffic for Dafiti is 10M monthly website visits, up 2% over the last three months. Dafiti's team declined 0.6% over the past year.
Similar companies
Company identity and context are open; selected comparison metrics preview what is available on the platform.
Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
KanuiSão Paulo, BrazilLeading Brazilian online shop offering a big selection of sports, exercise and outdoor gear, apparel and equipment
→
TricaeSão Paulo, BrazilOnline shop that offers a broad variety of children's clothing, shoes and toys
$26Mvaluation
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Series A3 investors entered at this stage
Quadrant Capital Advisors
Rocket Internet
HV Capital
Series B and later3 investors entered at this stage
Kinnevik
Summit Partners
Ontario Teachers’ Pension Plan
Source: Dealroom Talent Intelligence.
Global footprint
Market sentiment
An AI-synthesised read of the highest-engagement posts about Dafiti on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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