D-AIM

About D-AIM

D-AIM operates as a software-as-a-service provider specializing in a predictive and decision-making marketing platform.

The company was founded by Stéphane Amarsy, an economist and mathematician with over two decades of experience in relationship marketing and customer knowledge across more than 30 countries. His background includes teaching marketing and data science in Master's programs at institutions like Paris Dauphine and Toulouse School of Economics. Amarsy has authored several publications, including "Mon directeur marketing sera un algorithme," which explores the role of artificial intelligence in marketing. In 2016, his company underwent a significant pivot towards artificial intelligence, leading to the creation of D-AIM in 2020. This transition was driven by the development of the "individuation marketing" concept, which uses AI to interpret billions of possible scenarios to cater to the unique aspects of each customer.

D-AIM's core business revolves around its AI-powered platform that supports what it terms "Individuation Marketing®". This technology allows brands to dedicate a virtual marketer to each customer by enabling the AI to identify the most opportune moments to communicate. The platform covers the entire relationship marketing value chain, from data structuring and augmented customer knowledge to marketing activation. The business model is primarily subscription-based, offering AI analytics tools for customer relationship marketing. This service is targeted at major players in the retail, media, telecom, and banking-insurance sectors, helping them adopt a more customer-centric and ethical approach to their marketing efforts. The company operates in Europe, North America, Africa, and the Middle East.

In October 2021, D-AIM merged with Splio, a move intended to accelerate the adoption of individuation marketing. The merger, which was accompanied by a €10 million fundraising round, created a combined entity with over 250 employees across nine offices and a portfolio of more than 500 brands. The new group's vision is to help brands transform their customer marketing by using AI to handle repetitive tasks, allowing marketers to focus on strategy and content creation. Investors in D-AIM have included Alliance Entreprendre, Arkéa Capital, Omnes Capital, and Sofiouest.