Cuure

About Cuure

Cuure is a direct-to-consumer company in the personalized wellness sector, specializing in tailor-made nutritional supplements. The firm was founded in Paris, France, in 2019 by Hugo Facchin and Jules Marcilhacy. The founders, both sons of doctors, met in New York and combined their e-commerce and growth hacking backgrounds to address a gap in the French dietary supplement market, which they observed often lacked professional advice.

The company's business model is centered on a subscription service for personalized dietary supplements. Revenue is generated through monthly recurring payments for these customized supplement packs. The process begins with a potential customer completing a comprehensive online questionnaire about their lifestyle, health goals, and dietary habits. An algorithm then processes this information to recommend a specific combination of vitamins, minerals, plants, and probiotics from a range of over 30 unique products. Customers receive a monthly box containing 30 daily-dose sachets, which can be adjusted based on evolving needs through regular follow-up questionnaires. This subscription can be suspended at any time. Cuure also offers individual product purchases outside of the subscription model.

The service is designed for a broad audience of health-conscious consumers who seek a more targeted approach to supplementation. Cuure's platform addresses a variety of needs, including energy levels, sleep quality, stress management, and immunity. A key feature is its mobile application, which helps users track their progress and maintain consistency. The company emphasizes the scientific backing of its products, which are formulated by bio-engineers and a scientific committee, using patented and clinically proven ingredients where possible. Production primarily occurs in France and Belgium in ISO 22000 certified laboratories, ensuring food safety standards. The company has demonstrated significant traction, securing a €1.8 million seed round in September 2020 and a $10.2 million Series A round in July 2022 to fuel its European expansion.