C
Curated
Personalized shopping with unbiased experts to find the perfect product for your needs
About Curated
Curated.com is a unique online marketplace that connects consumers with industry experts for personalized product recommendations. The company operates in the e-commerce sector, specifically focusing on niche markets such as golfing, outdoor cooking, and hiking. The platform's unique selling proposition is its 'Real Experts' - individuals with extensive experience and passion in their respective fields, who provide unbiased, personalized advice to customers.
The business model of Curated.com is centered around providing a high-quality, personalized shopping experience. Instead of relying on algorithms or generic product descriptions, customers can interact directly with Real Experts who have firsthand knowledge and experience with the products. These experts don't work on commission, ensuring their advice is unbiased and tailored to the customer's needs.
Curated.com's primary revenue stream is likely derived from the sale of products recommended by their experts. The company serves a diverse clientele, from amateur golfers seeking the perfect club to outdoor cooking enthusiasts looking for the best grill.
In essence, Curated.com is a hybrid between a traditional e-commerce platform and a consulting service. It leverages the knowledge of its experts to provide a unique, personalized shopping experience that sets it apart from other online retailers.
Source: Dealroom company dataAt a glance
- Status
- Operational
- Founded
- 2017
- Headquarters
- San Francisco, United States
- Employees
- 232
- Open positions
- None listed
- Dealroom signal
- 59.1/100
- Industry
- Marketing
- Sector
- Marketing
- Client focus
- b2c
- Investment activity
- 1 company, latest Dec 2025
- Capital deployed
- $3M
- Preferred round
- SEED
Knowledge graph
More headlines
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| SERIES COther financing | Nov 2021 | $75M | $300M | Forerunner Ventures · CapitalG · Greylock Partners | — |
| SERIES BOther financing | Apr 2021 | $39M | $156M | Greylock Partners | — |
Growth signals
Latest recorded traffic for Curated is 16K monthly website visits, up 6.7% over the last three months. Curated's team declined 12.1% over the past year.
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Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Series A5 investors entered at this stage
Forerunner Ventures- MZMichael Zeisser
Backcountry Garage
John Burbank
Greylock Partners
Series B and later1 investor entered at this stage
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about Curated on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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