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Curated

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Personalized shopping with unbiased experts to find the perfect product for your needs

San Francisco, United StatesFounded 2017Marketing
Valuation $250–500M Last recorded · 2021
Headcount 100–500 Current team size
Total funding $100–500M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Curated and the history behind them.

About Curated

Curated.com is a unique online marketplace that connects consumers with industry experts for personalized product recommendations. The company operates in the e-commerce sector, specifically focusing on niche markets such as golfing, outdoor cooking, and hiking. The platform's unique selling proposition is its 'Real Experts' - individuals with extensive experience and passion in their respective fields, who provide unbiased, personalized advice to customers.

The business model of Curated.com is centered around providing a high-quality, personalized shopping experience. Instead of relying on algorithms or generic product descriptions, customers can interact directly with Real Experts who have firsthand knowledge and experience with the products. These experts don't work on commission, ensuring their advice is unbiased and tailored to the customer's needs.

Curated.com's primary revenue stream is likely derived from the sale of products recommended by their experts. The company serves a diverse clientele, from amateur golfers seeking the perfect club to outdoor cooking enthusiasts looking for the best grill.

In essence, Curated.com is a hybrid between a traditional e-commerce platform and a consulting service. It leverages the knowledge of its experts to provide a unique, personalized shopping experience that sets it apart from other online retailers.

Source: Dealroom company data

At a glance

Status
Operational
Founded
2017
Headquarters
San Francisco, United States
Employees
232
Open positions
None listed
Dealroom signal
59.1/100
Industry
Marketing
Sector
Marketing
Client focus
b2c
Investment activity
1 company, latest Dec 2025
Capital deployed
$3M
Preferred round
SEED

Funding history

3 recorded events

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
SERIES COther financing Nov 2021 $75M $300M Forerunner Ventures · CapitalG · Greylock Partners —
SERIES BOther financing Apr 2021 $39M $156M Greylock Partners —
Showing the latest 2 of 3 recorded eventsBook a demo for the full funding history →

Growth signals

Curated website traffic

Latest recorded traffic for Curated is 16K monthly website visits, up 6.7% over the last three months. Curated's team declined 12.1% over the past year.

Latest monthly visits16K 3-month web change+6.7% 1-year team growth-12.1%
Summary metrics are public; monthly history is available with a demoCompare with peers →

Similar companies

Closest operating peers by Dealroom taxonomy

Company identity and context are open; selected comparison metrics preview what is available on the platform.

Showing 8 of the closest matchesCompare every metric →

Investments and acquisitions

Capital deployed

Recent portfolio relationships for companies that also act as investors or acquirers.

Investors

6 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Series A5 investors entered at this stage

Series B and later1 investor entered at this stage

Team profiled 27 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators Hidden — book a demo quality score
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
7 countries with
team presence
🇺🇸 United States87.9%
🇵🇭 Philippines7.1%
🇩🇪 Germany1.4%
🇨🇦 Canada1.4%
🇵🇰 Pakistan0.7%
Top 5 of 7 shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Curated on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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