Cultivate Tech

About Cultivate Tech

Operating under the brand Eco Growtech, Cultivate Tech is a Canadian company positioned within the agricultural technology sector, specializing in advanced lighting solutions for cannabis cultivation. Based in Kelowna, British Columbia, the company's origins are rooted in the Kootenay region's legacy cannabis culture. This background informs its focused approach to serving both commercial and residential cannabis growers.

The company was founded by Shawn Piernitzki, whose upbringing in the Slocan Valley, a notable area for craft cannabis, provided him with early exposure to the cultivation world. This foundational experience is central to the company's direction. The team's technical expertise is further strengthened by a Chief Technology Officer with a background in process control, monitoring, and system automation from the British Columbia Institute of Technology (BCIT), contributing to the development of its specialized products.

Cultivate Tech's business centers on the design and provision of high-efficiency, eco-friendly LED grow lights, controls, and automation systems tailored for all stages of cannabis growth. Its revenue is generated through the sale of these hardware products. The company’s core product line features LED fixtures that utilize the latest chip technology to replace traditional high-pressure sodium (HPS) lights, promising significant energy savings and reduced heat output, which in turn lowers HVAC operational costs for cultivators. For instance, their 640-watt LED light is designed to offer superior Photosynthetically Active Radiation (PAR) while consuming less power than a 1000-watt HPS fixture. Beyond hardware, the business model incorporates services such as consulting and training to support client success.