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CrowdRiff

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CrowdRiff: Manage Social Content at Scale

Toronto, CanadaFounded 2011Consumer Services

Valuation $50–100M Last recorded · 2018

Headcount <100 Current team size

Total funding $10–50M Disclosed equity funding

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About CrowdRiff

CrowdRiff is a visual marketing platform designed specifically for the travel and tourism industry. The company helps travel brands, such as destination marketing organizations, hotels, and attractions, to harness the power of user-generated content (UGC) and owned visuals to inspire travelers and drive bookings. Operating in the global travel market, CrowdRiff provides tools for collecting, managing, and sharing high-quality photos and videos from visitors, as well as leveraging AI-driven insights to optimize marketing strategies. The business model is based on a subscription service, where clients pay for access to the platform and its features. Revenue is generated through these recurring subscriptions, which vary based on the level of service and features required by the client. CrowdRiff's platform includes features such as visual performance analytics, rights management for UGC, and easy sharing capabilities with journalists, PR agencies, and bloggers. The company aims to amplify word-of-mouth marketing and showcase unique travel experiences, ultimately boosting direct bookings for its clients.

MoreLess Source: Dealroom company data

At a glance

Status: Operational
Founded: 2011
Headquarters: Toronto, Canada
Employees: 88
Open positions: 1
Dealroom signal: 57.6/100
Industry: Media
Sub-industry: Social media
Sector: Consumer Services, Analytics, Social, Publishing, Platform
Client focus: b2b
Links: Website LinkedIn X

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Founder mafia, market maps, research and news connected to this company by Dealroom

Funding history

4 recorded events

Company financing events and reported valuations.

Deal type	Date	Amount	Valuation	Investors	Source
SERIES AEquity / VC	Nov 2019	$0	—	Alpha Capital · Leaders Fund	—
SERIES A✓Equity / VC	Oct 2018	$9M	$36M	BDC Capital · High Alpha · Leaders Fund · Gibraltar Ventures	—

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Growth signals

CrowdRiff website traffic

Latest recorded traffic for CrowdRiff is 41K monthly website visits, down 2.4% over the last three months. CrowdRiff's team declined 9.3% over the past year.

Latest monthly visits41K 3-month web change-2.4% 1-year team growth-9.3%

Monthly website visitsApr 2016–Jul 2026

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Open positions

Openings linked to this company in Dealroom

Business Development RepresentativeToronto, Ontario, Canada · Business Development · Sep 10, 2026 Senior Field Marketing ManagerQueenstown, South Africa, Southern Africa, Africa · Marketing & Communication · Aug 24, 2026

2 distinct openings shownExplore hiring signals →

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