Conversion Logic

Conversion Logic operated as a software-as-a-service (SaaS) provider specializing in cross-channel marketing attribution and analytics. Founded in 2014 by co-founder and CEO Brian Baumgart, the company was headquartered in Los Angeles, California. It secured a total of $14.1 million in funding over three venture capital rounds, including a $9 million Series A round in 2017 led by Pelion Venture Partners. Investors included CrossCut Ventures, Founder Collective, and Lerer Hippeau, among others.

The company's core offering was the XC Logic platform, which utilized machine learning to provide enterprise marketers with a unified view of their advertising efforts across both online and offline channels. This platform was designed to help clients monitor the effectiveness of their campaigns, from display and search to television and radio, in order to optimize media investments and improve customer targeting. By analyzing the entire customer journey, Conversion Logic aimed to deliver actionable insights that could lead to significant marketing efficiency gains, reportedly between 30-50%. The business model was based on enterprise SaaS subscriptions, targeting large consumer brands in sectors such as automotive and home services. Notable clients included major corporations like Microsoft, ADT, and Guthy-Renker. In March 2020, the company's status was updated to "Acquired or Merged," and it was later reported to have been acquired by VideoAmp. Keywords: marketing attribution, cross-channel analytics, SaaS, machine learning marketing, media mix modeling, advertising effectiveness, marketing ROI, customer journey analytics, enterprise marketing software, digital media measurement, XC Logic platform, Brian Baumgart, Pelion Venture Partners, CrossCut Ventures, adtech, martech, marketing optimization, real-time analytics, predictive insights, brand marketing analytics