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Contentful

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The leading content platform for digital-first business

Berlin, GermanyFounded 2013Other B2B Software
Valuation $1–2.5B Last recorded · Jun/2026
Revenue $100–500M Latest reported FY
Headcount 1–2k Current team size
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Contentful and the history behind them.

At a glance

Founded
2013
Headquarters
Berlin, Germany
Sector
Other B2B Software
Power Law
Unicorn$1–10B valuation tierThoroughbred$100M+ revenue

Latest news

Press, funding announcements and product moves mentioning Contentful.

See all news

Market map

Contentful pioneered the API-first, headless CMS — the composable content layer behind thousands of digital products, and the reference point the whole MACH category measures against.

Headless CMSComposable contentMACHDeveloper toolsMarTech
Closest companies
Sanity logo Sanity Composable content cloud
Strapi logo Strapi Open-source headless CMS
Storyblok logo Storyblok Visual headless CMS
Prismic logo Prismic Headless page builder
Hygraph logo Hygraph GraphQL-native CMS
Related market maps Browse all Dealroom market maps

Investors

14 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Seed3 investors entered at this stage

Series B and later11 investors entered at this stage

Ownership

Share of equity by holder

Estimated cap table from Dealroom's shareholder data — share of equity by holder. Stakes as last recorded by Dealroom (June 2026). Percentages are indicative.

23% Founders

“Other / undisclosed” is the 33% not attributed to a named shareholder. See the full cap table on Dealroom →

Investor returns

Money in and money out by financing cohort

Estimated gross proceeds at the Reported $1.25B Salesforce exit, grouped by financing cohort. Money in is each cohort’s primary capital; money out applies its implied ownership to the $1.25B price; MOIC is money out ÷ money in.

Cohort Round Money in Est. money out MOIC
Founders, team & option poolCommon + employee pool
Common / ESOP
$210M
Balderton / Point Nine2013 seed rounds
Seed · 2013
$3.8M
$163M
43×
BenchmarkSeries B group
Series B · 2016
$13M
$124M
9.5×
General CatalystSeries C group
Series C · 2017
$28M
$165M
5.9×
Sapphire / Salesforce / OMERSSeries D group
Series D · 2018
$32.5M
$220M
6.8×
Sapphire / GC / Salesforce / OMERSSeries E group
Series E · 2020
$80M
$294M
3.7×
Tiger / Base10 / Tidemark2021 Series F growth round
Series F · 2021
$175M
$73M
0.42×

Method: New ownership ≈ round capital / post-money; later rounds dilute prior cohorts; money out = ownership × $1.25B. Excludes secondaries, debt, options and exact fund-level allocations. Source: Funding rounds, valuation estimates and shareholder structure; Dealroom analysis. Roughly right, not a legal cap table or realised fund DPI. See the full cap table on Dealroom →

Employees mapped 1,044 incl. 8 AI specialists
Founders Hidden — book a demo/100 quality score
Key operators 8 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia 4 alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months
Top talent identified 11 mapped
  • SK Sascha Konietzke Co-founder & Chief Strategy Officer · Co-founded Contentful in 2013; founding CEO
  • PN Paolo Negri Co-founder & CTO · Ex-AutoScout24 & Wooga
  • Name hidden — book a demo VP Engineering · Content platform & APIs
  • Name hidden — book a demo Head of Product · Composable content
  • Name hidden — book a demo Head of AI · AI content workflows
  • Name hidden — book a demo VP Marketing · Developer & enterprise GTM
  • Name hidden — book a demo Head of Developer Relations · Community & ecosystem
See all 11 mapped people — named, with seniority & tenure

Roles shown are indicative of the profiled team; the named individuals, seniority and tenure live on the platform.

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
18 countries with
team presence
🇺🇸 United States44.8%
🇩🇪 Germany32.9%
🇬🇧 United Kingdom12.8%
🇮🇪 Ireland3.4%
🇳🇱 Netherlands2%
Top 5 of 18 shown
Web traffic by country
1.2M monthly visits
across markets
🇺🇸 United States28.4%
🇦🇺 Australia8.3%
🇨🇴 Colombia6.1%
🇬🇧 United Kingdom5.9%
🇩🇪 Germany4.1%
Top 5 markets shown

Inventions

Proprietary systems and patents
Core product

Content Delivery API

The API-first content backbone — content modelled once and delivered to any channel (web, mobile, IoT) through fast, cacheable read APIs.

Platform thesis

Headless / composable architecture

Decoupling content from presentation — the idea Contentful pioneered and that the MACH (Microservices, API-first, Cloud, Headless) category formed around.

Product

Compose + Launch

Page composition for editors and release orchestration for teams, layered on the headless core so non-developers can ship.

Product

Studio & AI content tooling

Visual editing and AI-assisted workflows that broaden Contentful from a developer tool to a whole-team content platform.

Patents

Estimated portfolio value
$898k

12 active patent families included in this estimate.

A patent family groups patent filings for the same invention. Source: Dealroom · PatSnap.

Explore the patent portfolioPatent records, technology areas and peer comparisonsBook a demo

Beyond the patent portfolio above, Contentful's durable moat is the developer install base and the content-model standard it set. Dealroom tracks the full IP value on the platform.

Unlock the full IP value & patent-readiness breakdown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Contentful on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

See Contentful on the full Dealroom platform

Live deal flow, founder pedigree, hiring signals, revenue trajectory, and the full cap table.