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Connecterra

Food · Amsterdam, Netherlands · Founded 2014

Builds an Artificial Intelligence that will grow food sustainably to feed future generations MoreLess

Connecterra operates as a predictive intelligence firm focused on the agricultural technology sector, specifically targeting the dairy industry. The company was founded in 2014 by Yasir Khokhar and Saad Ansari, both with backgrounds as Microsoft engineers. Khokhar, the current CEO, was inspired to apply technology to farming after a stay on a dairy farm in the Netherlands, where he recognized the potential for cloud computing and AI to address agricultural challenges.

The core of Connecterra's business is its artificial intelligence platform that processes data to provide actionable insights for dairy farmers, their advisors, and other enterprises within the value chain. Initially, the company's flagship product was 'Ida', an AI-powered assistant that used wearable sensors on cows to monitor health, fertility, and well-being, translating the data into recommendations for farmers. However, in early 2023, Connecterra pivoted its strategy, selling its hardware and sensor business, along with the 'Ida for Farmers' product, to the Swiss company Datamars, which also became a majority shareholder.

Following this strategic shift, Connecterra is now exclusively a software-as-a-service (SaaS) provider. Its main offering is the Connecterra platform (formerly Ida Enterprise), which integrates and analyzes data from various farm management systems. The platform is designed for farm leadership, dairy advisors, and corporations, enabling them to visualize and compare data, track the impact of their decisions, and use AI-powered predictions to model different scenarios. This helps clients optimize operations, improve herd management, and enhance sustainability. The company's business model is centered on subscriptions to its platform, providing a scalable solution for farms and related businesses of various sizes.

Keywords: agtech, dairy farming, artificial intelligence, SaaS, livestock management, predictive analytics, farm data integration, sustainable agriculture, data-driven farming, herd management, animal health monitoring, enterprise software, farm advisors, dairy value chain, Yasir Khokhar, cloud computing, machine learning, decision support system, food sustainability, farm efficiency

Company overview

Connecterra company information

The essential company record, classifications and operating signals in one place.

Status
Operational
Founded
2014
Headquarters
Amsterdam, Netherlands
Employees
6
Open positions
None listed
Dealroom signal
60.9
Investment activity
1 companies
Capital deployed
Preferred round
Unknown
client focusb2btechnologyArtificial IntelligencetechnologyHardwaretechnologyBig DatatechnologyMachine LearningtechnologyComputer VisiontechnologyConnected DevicetechnologyRecognition TechnologytechnologyIoT InternetOfThingssub industryAgriTechsectorIntelligent SystemssectorAccountingbusiness modelSaaSsectorUser Behavior

Valuation & funding

Connecterra funding history

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
SERIES BEquity / VC Jun 2020 $8.6M $34M Sistema Venture Capital · ADM Capital · Cibus Capital · Breed Reply
CONVERTIBLEEquity / VC Jul 2019 $0 Acequia Capital
GRANTOther financing Jan 2019 $2.8M Undisclosed
GRANTOther financing May 2018 $1.9M European Innovation Council
SERIES AEquity / VC May 2018 $4.6M $18M Breed Reply · Henk Bles · Sistema Venture Capital · AgFunder
SEEDEquity / VC May 2016 Breed Reply · DeNA · MENA Venture Investments / MVI
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Financials

Revenue, earnings and profit over time

Reported history and available estimates. Estimated years are marked “E”; sparse fields are left blank rather than inferred.

YearRevenueGrowthProfitMargin
2026 $3M 0% $37K 1.2%
2025 $3M 0% $37K 1.2%
2024 $3M 0% $37K 1.2%
2023 $3M -18.9%
2022 $3.7M 0%
2021 $3.7M +5.7%
2020 $3.5M
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Growth signals

Connecterra website traffic

Latest recorded traffic for Connecterra is 2.1K monthly website visits, up 250% over the last three months. Connecterra's team declined 60% over the past year.

Latest monthly visits2.1K 3-month web change+250% 1-year team growth-60%
Monthly website visits138 observations · Oct 2014–Jul 2026
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Comparisons

Connecterra compared with similar companies

Dealroom’s weighted taxonomy model identifies the closest operating peers. Company identity and context stay open; selected comparison metrics preview what is available in the platform.

Showing 8 of the closest matchesCompare every metric →

Capital deployed

Connecterra investments and acquisitions

Recent portfolio relationships for companies that also act as investors or acquirers.

Talent graph

Connecterra's talent

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Team profiled 11 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 1 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Investors

13 investors on Connecterra's cap table

Sourced from Dealroom's funding and investor records. Investor profile links are shown where available.

Seed 4 investors entered at this stage
Breed Reply
DeNA
MENA Venture Investments / MVI
European Innovation Council
Series A 9 investors entered at this stage
Sistema Venture Capital
Henk Bles
AgFunder
7percent Ventures
Acequia Capital
Cibus Capital
ADM Capital
Pymwymic
Kersia

Global footprint

Where Connecterra has talent and traffic

Workforce by country
3 countries with
team presence
🇳🇱 Netherlands71.4%
🇺🇸 United States14.3%
🇬🇧 United Kingdom14.3%
3 countries shown

In the news

Latest news about Connecterra

Recent press, funding announcements, and product moves mentioning Connecterra — open to read from the original sources.

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Market sentiment

What the market is saying about Connecterra

An AI-synthesized read of the highest-engagement posts about Connecterra on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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