A
Augmenta
Food · Athens, Greece · Founded 2017
Precision agriculture system that allows to reduce costs and improve crop performance MoreLess
Augmenta operates in the agricultural technology sector, providing a real-time, camera-based Variable Rate Application (VRA) system designed to optimize crop health and field efficiency. The company's core product is a retrofit kit that can be installed on existing agricultural machinery, making it compatible with ISOBUS and external rate controllers. This system uses 4K cameras with five different wavelengths to offer detailed insights into crop health, damaged field spots, and other critical metrics both during and after operations. Augmenta serves farmers and agricultural businesses looking to maximize their yield and efficiency through advanced technology. The company operates in various markets, including the United States, Russia, Belarus, Serbia, and the Czech Republic, among others. Augmenta's business model is based on selling its retrofit kits and providing continuous software updates and new features through a wireless connection. The company generates revenue through the sale of these kits and potentially through subscription-based services for ongoing software updates and support.
Keywords: Agricultural technology, Variable Rate Application, retrofit kit, crop health, field efficiency, ISOBUS, 4K cameras, real-time insights, software updates, wireless connection.
Company overview
Augmenta company information
The essential company record, classifications and operating signals in one place.
- Status
- Acquired
- Founded
- 2017
- Headquarters
- Athens, Greece
- Employees
- 54
- Open positions
- None listed
- Dealroom signal
- 65.3
Valuation & funding
Augmenta funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| ACQUISITION✓Exit | Mar 2023 | $110M | $110M | CNH Industrial | ↗ |
| SERIES A✓Equity / VC | Mar 2021 | $8M | $32M | Pymwymic · CNH Industrial · Marathon Venture Capital · HCVC | ↗ |
| SEED✓Equity / VC | Oct 2019 | $2.5M | $10M | Marathon Venture Capital · HCVC | ↗ |
| SEED✓Equity / VC | Jul 2018 | $600K | $2.4M | Marathon Venture Capital | ↗ |
Financials
Revenue, earnings and profit over time
Reported history and available estimates. Estimated years are marked “E”; sparse fields are left blank rather than inferred.
Growth signals
Augmenta website traffic
Latest recorded traffic for Augmenta is 100 monthly website visits, down 88.4% over the last three months. Augmenta's team grew 0% over the past year.
Comparisons
Augmenta compared with similar companies
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Talent graph
Augmenta's talent
Source: Dealroom Talent Intelligence.
Investors
6 investors on Augmenta's cap table
Sourced from Dealroom's funding and investor records.
Global footprint
Where Augmenta has talent and traffic
In the news
Latest news about Augmenta
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Market sentiment
What the market is saying about Augmenta
An AI-synthesized read of the highest-engagement posts about Augmenta on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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