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Augmenta
Precision agriculture system that allows to reduce costs and improve crop performance
About Augmenta
Augmenta operates in the agricultural technology sector, providing a real-time, camera-based Variable Rate Application (VRA) system designed to optimize crop health and field efficiency. The company's core product is a retrofit kit that can be installed on existing agricultural machinery, making it compatible with ISOBUS and external rate controllers. This system uses 4K cameras with five different wavelengths to offer detailed insights into crop health, damaged field spots, and other critical metrics both during and after operations. Augmenta serves farmers and agricultural businesses looking to maximize their yield and efficiency through advanced technology. The company operates in various markets, including the United States, Russia, Belarus, Serbia, and the Czech Republic, among others. Augmenta's business model is based on selling its retrofit kits and providing continuous software updates and new features through a wireless connection. The company generates revenue through the sale of these kits and potentially through subscription-based services for ongoing software updates and support.
Source: Dealroom company dataAt a glance
- Status
- Acquired
- Founded
- 2017
- Headquarters
- Athens, Greece
- Employees
- 54
- Open positions
- None listed
- Dealroom signal
- 65.3/100
- Sub-industry
- AgriTech
- Sector
- Food, Farming, Image Recognition, Crop Protection
- Technology
- Artificial Intelligence, Hardware, Big Data, Deep Tech, Machine Learning, Computer Vision, Mobile app
- Business model
- Manufacturing, SaaS
- Client focus
- b2b
Knowledge graph
More headlines
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| ACQUISITION✓Exit | Mar 2023 | $110M | $110M | CNH Industrial | ↗ |
| SERIES A✓Equity / VC | Mar 2021 | $8M | $32M | Pymwymic · CNH Industrial · Marathon Venture Capital · HCVC | ↗ |
Financials
Revenue, earnings and other financial measures where available. Years marked “E” are estimates.
Growth signals
Latest recorded traffic for Augmenta is 100 monthly website visits, down 88.4% over the last three months. Augmenta's team grew 0% over the past year.
Similar companies
Company identity and context are open; selected comparison metrics preview what is available on the platform.
Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Seed2 investors entered at this stage
Marathon Venture Capital
HCVC
Series A2 investors entered at this stage
CNH Industrial
Pymwymic
Other known investors2 additional known investors
Endeavor Greece
MassChallenge
Source: Dealroom Talent Intelligence.
Global footprint
Market sentiment
An AI-synthesised read of the highest-engagement posts about Augmenta on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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