COCO5

About COCO5

COCO5 is a beverage company offering a coconut water-based sports drink designed for hydration and recovery. The product was originally developed around 2010 by Mike Gapski, the head trainer for the NHL's Chicago Blackhawks, who sought a cleaner hydration solution for his players, free from the artificial ingredients and high sugar content of traditional sports drinks. The formula is centered on coconut water, which provides five naturally occurring electrolytes: potassium, sodium, magnesium, calcium, and phosphorus.

The company was co-founded by Scott Sandler and initially gained traction within professional sports, becoming a staple in over 150 pro and collegiate locker rooms. In 2022, the brand was acquired by the investment banking firm Loop Capital and NBA All-Star Devin Booker. Jim Reynolds, the founder and CEO of Loop Capital, became the chief executive of COCO5, with Booker taking an active role as a majority owner and brand ambassador. This new ownership structure includes a collective of athlete-investors such as Charles Barkley, Derrick Rose, and D'Angelo Russell. Marc Doggett was appointed CEO in early 2026.

COCO5's business model is centered on retail sales through a wide distribution network and direct-to-consumer sales online. The company sells its products in major retail chains across North America, including Target, CVS, Walmart, Whole Foods, and Kroger, with a retail footprint of over 7,000 locations. The business has expanded its focus from solely professional athletes to include health-conscious consumers, active families, and the wellness market, with plans for growth in hospitality and international markets. The company generates revenue through the sale of its bottled beverages. Following a $10 million funding round in January 2026, the company is focused on scaling operations, expanding its retail presence globally, and accelerating product innovation.