Coc Coc

About Coc Coc

Coc Coc is a technology company operating primarily in the Vietnamese market, offering a web browser and search engine built on the open-source Chromium platform. The company was established in 2008 as iTim Technologies LLC by Soviet-born Israeli entrepreneur Victor Lavrenko, who brought his experience from Mail.ru and the Russian search engine Nigma, alongside Vietnamese co-founders Lê Văn Thanh, Nguyễn Thanh Bình, and Nguyễn Đức Ngọc. The founding team aimed to develop a search engine and browser specifically tailored to the nuances of the Vietnamese language and user behavior.

The company's core products are the Coc Coc browser and Coc Coc Search engine, which are designed to cater to the local market with specialized features. The browser includes functionalities such as an automatic Vietnamese language spell checker, an integrated English-Vietnamese dictionary, and the ability to bypass blocked websites through reverse domain name resolution. It also features a media download tool that allows users to save video and audio content from most streaming websites for offline access. The company monetizes its user base primarily through its online advertising platform, Coc Coc Ads, which enables businesses to target advertisements to users on the Coc Coc homepage and search results pages. This platform offers various targeting options, including those based on user browsing history, providing a cost-effective way for businesses to reach local customers.

Coc Coc has established a significant presence in Vietnam, ranking as the second most popular browser and search engine after Google for many years. After its official launch in 2013, the browser's user base grew rapidly, surpassing competitors like Opera and Safari in Vietnam within months. By October 2017, the company had reached over 22 million users. As of 2023, the company reported having over 30 million users across its desktop and mobile platforms. The company has also expanded its product line to include Cốc Cốc AI Chat and Cốc Cốc AI Search, demonstrating a continued focus on incorporating artificial intelligence. The current CEO is Nguyen Vu Anh, who took the position in March 2022 after serving as the company's Chief Strategy Officer and Deputy General Director.