Svinando

The firm distinguished itself by being one of the first in Italy to apply the online private sales model to the wine sector. Its business model revolves around sourcing high-quality wines directly from producers, thereby eliminating intermediary costs and offering bottles at discounted prices to its members. The platform employs an editorial approach, where each wine is reviewed and presented with detailed information on its history and characteristics, enhancing the customer experience. Revenue is generated directly from the sale of these wines through its e-commerce platform. The model proved successful, attracting a significant user base and achieving profitability.

The company's early growth was supported by incubation at 2i3T, the University of Turin's incubator, starting in December 2012. Svinando secured angel funding in June 2014, raising approximately €300,000-€408,000 to finance international expansion, initially targeting the German market. By early 2018, Svinando had garnered over 100,000 registered users and was generating revenues of around €1 million with a positive EBITDA. This performance culminated in its acquisition by Giordano Vini S.p.A., a subsidiary of the publicly traded Italian Wine Brands (BIT: IWB), in March 2018. The acquisition was a strategic move by IWB to strengthen its position in the online wine market and integrate Svinando's specialized e-commerce capabilities. Post-acquisition, Svinando has continued to expand, launching in the UK and developing a B2B platform, Svinando Professional, for the HoReCa sector.