Clix Capital

Clix Capital operates as a technology-driven Non-Banking Financial Company (NBFC) in India, tracing its origins to 1994 as Countrywide Consumer Financial Services, part of the GE Group. A significant transformation occurred in 2016 when former GE executives Pramod Bhasin and Anil Chawla orchestrated a management buy-in, acquiring GE Capital's commercial lending and leasing business with the backing of private equity firm AION Capital Partners. Following the acquisition in August 2016, the company was rebranded as Clix Capital.

The founders' extensive backgrounds in financial services have been pivotal. Pramod Bhasin, who serves as Chairman, is the founder of Genpact and is widely considered a pioneer of India's Business Process Management industry, having spent 25 years with GE. Co-founder Anil Chawla also has a substantial history with GE, having led the turnaround of GE Commercial Finance India, and held senior roles at D.E. Shaw & Co. and Citibank. This deep industry experience underpins the firm's strategic direction. The company is currently led by CEO Rakesh Kaul.

Clix Capital provides a diverse range of credit products to consumers and businesses, with a pronounced focus on the Micro, Small, and Medium Enterprises (MSME) sector, which constitutes approximately 80% of its business volume. Its offerings include business loans, loans against property, healthcare equipment financing, and school financing. For individuals, the company provides personal loans for needs such as education, travel, and medical emergencies, with loan amounts up to ₹10 Lakhs. The firm's business model hinges on leveraging technology and data analytics to streamline the lending process, enabling faster loan approvals and disbursements with minimal paperwork. Revenue is generated from interest and fees on its loan portfolio.

The company has demonstrated significant growth, with its Assets Under Management (AUM) surpassing ₹6,000 crore and total lifetime disbursements exceeding ₹26,000 crore. It has also shown improving profitability and asset quality, with a reported net profit of ₹60.65 crore in FY24 and a Gross Non-Performing Assets (GNPA) ratio below 2%. Clix Capital has secured substantial funding to fuel its expansion, including a ₹220 crore equity infusion in August 2024 from existing investors like Apollo Global Management, which is the majority shareholder.

Keywords: NBFC, digital lending, MSME financing, SME loans, consumer loans, healthcare finance, equipment financing, school financing, loan against property, personal loans, Pramod Bhasin, Anil Chawla, AION Capital Partners, Apollo Global Management, fintech India, business credit, working capital loans, retail lending, corporate lending, financial services India