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Circula

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Automated app to manage expenses and employee benefits such as meal vouchers that saves about 70% process costs in accounting

Berlin, GermanyFounded 2017Fintech
Valuation $50–100M Last recorded · 2025
Revenue $1–10M Latest reported FY
Headcount 100–500 Current team size
Total funding $10–50M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Circula and the history behind them.

About Circula

Circula, a name that resonates with watch enthusiasts, has a rich history dating back to 1955. The company was originally founded by Heinz Huber in Pforzheim, Germany, a city renowned for its watchmaking heritage. Circula's journey is a testament to the enduring appeal of traditional craftsmanship blended with modern innovation.

In the early 2000s, Circula faced challenges as the watch industry evolved rapidly with the advent of digital technology. However, the brand was revitalized in 2018 by Cornelius Huber, the grandson of the original founder. Cornelius, driven by a passion for horology and a desire to honor his grandfather's legacy, embarked on a mission to bring Circula back to its former glory.

Under Cornelius's leadership, Circula embraced a strategy that focused on producing high-quality mechanical watches that appeal to both vintage watch lovers and modern consumers. The company gained recognition for its meticulous attention to detail and commitment to using premium materials.

A significant milestone in Circula's modern era was the successful launch of several Kickstarter campaigns, which not only provided necessary funding but also helped build a community of dedicated supporters. These campaigns were pivotal in re-establishing Circula's presence in the competitive watch market.

Today, Circula stands as a symbol of resilience and innovation, continuing to craft timepieces that celebrate the art of traditional watchmaking while incorporating contemporary design elements. The company's story is a remarkable example of how honoring one's roots can lead to renewed success in a modern world.

Source: Dealroom company data

At a glance

Status
Operational
Founded
2017
Headquarters
Berlin, Germany
Employees
129
Open positions
24
Dealroom signal
66.6/100
Industry
Fintech
Sub-industry
Financial Management Solutions
Sector
Fintech, Human Resources, Accounting, Spend Management, Employee Benefits, slush24
Technology
Mobile app
Business model
SaaS
Client focus
b2b

Funding history

4 recorded events

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
SERIES A✓Equity / VC May 2025 $17M $66M Capnamic Ventures · Storm Ventures · WENVEST Capital · Peak ↗
SERIES A✓Equity / VC Jan 2022 $13M $53M Personio · Peak · Storm Ventures · Alstin Capital ↗
Showing the latest 2 of 4 recorded eventsBook a demo for the full funding history →

Financials

Revenue over time

Revenue, earnings and other financial measures where available. Years marked “E” are estimates.

YearRevenueGrowth
2026
2025
2024
2023
2022
2021
2020 —
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Growth signals

Circula website traffic

Latest recorded traffic for Circula is 120K monthly website visits, up 9.1% over the last three months. Circula's team declined 0.8% over the past year.

Latest monthly visits120K 3-month web change+9.1% 1-year team growth-0.8%
Summary metrics are public; monthly history is available with a demoCompare with peers →

Similar companies

Closest operating peers by Dealroom taxonomy

Company identity and context are open; selected comparison metrics preview what is available on the platform.

CompanyHeadquartersStatusEmployeesTotal fundingValuation
JayPlansFinancial planning software as an employee benefit. Calgary, Canada Operational 2 — —
MossHolistic spend management platform for modern finance teams Berlin, Germany Operational
FreshBooksAs a cloud accounting service, FreshBooks helps service-based small business owners manage their time and expenses, send branded invoices, and collect online payments by credit card, PayPal, or eCheck Toronto, Canada Operational
Certinia (Formerly FinancialForce)Provides cloud ERP solution for Salesforce CRM which include Cloud Accounting Software, Billing applications, Financial Management, Professional Services Automation (PSA), Human Capital Management and Supply Chain Management solutions San Francisco, United States Acquired
SutiSoft, IncSutiSoft is a leading provider of integrated business management solutions which deliver some of the richest feature sets in the industry through simple and easy-to-use interfaces that are built on an open platform architecture that allows easy integ Hyderabad, India Operational
SideUpFlexible and customizable employee benefits management platform London, United Kingdom Operational
OdooOpen-source suite of integrated business management applications Ottignies-Louvain-la-Neuve, Belgium Operational
PaynestAll-in-One Financial Operations. Real-Time ERP Synchronization. Automate AP, Expenses, Cards & Forecasting. Control Everything. Portugal Operational
Showing 8 of the closest matchesCompare every metric →

Investments and acquisitions

Capital deployed

Recent portfolio relationships for companies that also act as investors or acquirers.

Investors

14 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Seed2 investors entered at this stage

  • Neosfer
  • Capnamic Ventures

Series A6 investors entered at this stage

Other known investors6 additional known investors

  • Finparx
  • Madeline Lawrence
  • Nikolaus Von Taysen
  • Rumford
  • Stefan Bary
  • Tae Nahm
Team profiled 23 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 2 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
8 countries with
team presence
🇩🇪 Germany89.8%
🇳🇱 Netherlands2.8%
🇪🇸 Spain1.9%
🇺🇸 United States1.9%
🇲🇰 North Macedonia0.9%
Top 5 of 8 shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Circula on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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