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Circula

Fintech · Berlin, Germany · Founded 2017

Automated app to manage expenses and employee benefits such as meal vouchers that saves about 70% process costs in accounting MoreLess

Circula, a name that resonates with watch enthusiasts, has a rich history dating back to 1955. The company was originally founded by Heinz Huber in Pforzheim, Germany, a city renowned for its watchmaking heritage. Circula's journey is a testament to the enduring appeal of traditional craftsmanship blended with modern innovation.

In the early 2000s, Circula faced challenges as the watch industry evolved rapidly with the advent of digital technology. However, the brand was revitalized in 2018 by Cornelius Huber, the grandson of the original founder. Cornelius, driven by a passion for horology and a desire to honor his grandfather's legacy, embarked on a mission to bring Circula back to its former glory.

Under Cornelius's leadership, Circula embraced a strategy that focused on producing high-quality mechanical watches that appeal to both vintage watch lovers and modern consumers. The company gained recognition for its meticulous attention to detail and commitment to using premium materials.

A significant milestone in Circula's modern era was the successful launch of several Kickstarter campaigns, which not only provided necessary funding but also helped build a community of dedicated supporters. These campaigns were pivotal in re-establishing Circula's presence in the competitive watch market.

Today, Circula stands as a symbol of resilience and innovation, continuing to craft timepieces that celebrate the art of traditional watchmaking while incorporating contemporary design elements. The company's story is a remarkable example of how honoring one's roots can lead to renewed success in a modern world.

Valuation $0–100M
Revenue $1–10M
Headcount 100–500
Total funding $10–50M
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Circula and the history behind them.

Company overview

Circula company information

The essential company record, classifications and operating signals in one place.

Status
Operational
Founded
2017
Headquarters
Berlin, Germany
Employees
129
Open positions
24
Dealroom signal
66.6
client focusb2btechnologyMobile appsub industryFinancial Management SolutionssectorHuman ResourcessectorAccountingbusiness modelSaaSindustryFintechsectorSpend ManagementsectorEmployee Benefitssectorslush24

Valuation & funding

Circula funding history

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
SERIES AEquity / VC May 2025 $17M $66M Capnamic Ventures · Storm Ventures · WENVEST Capital · Peak
SERIES AEquity / VC Jan 2022 $13M $53M Personio · Peak · Storm Ventures · Alstin Capital
SERIES AEquity / VC Feb 2021 $4.7M $19M Capnamic Ventures · Neosfer · WENVEST Capital
SEEDEquity / VC Apr 2019 $1.1M $4.4M Neosfer · Capnamic Ventures
Showing 4 recorded eventsUnlock the complete deal history →

Financials

Revenue and workforce over time

Available revenue and workforce history. Fields without reported data are omitted.

YearRevenueGrowthEmployees
2026 $3.9M 0% 127
2025 $3.9M 0% 130
2024 $3.9M 0% 151
2023 $3.9M +62.2% 134
2022 $2.4M +106.9% 122
2021 $1.2M +149.2% 50
2020 $467K 33
Company filings, research estimates and Dealroom dataOpen the full financial model →

Growth signals

Circula website traffic

Latest recorded traffic for Circula is 120K monthly website visits, up 9.1% over the last three months. Circula's team declined 0.8% over the past year.

Latest monthly visits120K 3-month web change+9.1% 1-year team growth-0.8%
Monthly website visits98 observations · May 2018–Jul 2026
Hover or focus a point to see its exact monthly valueCompare with peers →

Comparisons

Circula compared with similar companies

Dealroom’s weighted taxonomy model identifies the closest operating peers. Company identity and context stay open; selected comparison metrics preview what is available in the platform.

CompanyHeadquartersStatusEmployeesTotal fundingValuation
JayPlansFinancial planning software as an employee benefit. Calgary, Canada Operational 2
MossHolistic spend management platform for modern finance teams Berlin, Germany Operational
FreshBooksAs a cloud accounting service, FreshBooks helps service-based small business owners manage their time and expenses, send branded invoices, and collect online payments by credit card, PayPal, or eCheck Toronto, Canada Operational
Certinia (Formerly FinancialForce)Provides cloud ERP solution for Salesforce CRM which include Cloud Accounting Software, Billing applications, Financial Management, Professional Services Automation (PSA), Human Capital Management and Supply Chain Management solutions San Francisco, United States Acquired
SutiSoft, IncSutiSoft is a leading provider of integrated business management solutions which deliver some of the richest feature sets in the industry through simple and easy-to-use interfaces that are built on an open platform architecture that allows easy integ Hyderabad, India Operational
SideUpFlexible and customizable employee benefits management platform London, United Kingdom Operational
OdooOpen-source suite of integrated business management applications Ottignies-Louvain-la-Neuve, Belgium Operational
PaynestAll-in-One Financial Operations. Real-Time ERP Synchronization. Automate AP, Expenses, Cards & Forecasting. Control Everything. Portugal Operational
Showing 8 of the closest matchesCompare every metric →

Talent graph

Circula's talent

Book a demo to see the people
Team profiled 23 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 2 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Investors

14 investors on Circula's cap table

Sourced from Dealroom's funding and investor records. Investor profile links are shown where available.

Seed 2 investors entered at this stage
Neosfer
Capnamic Ventures
Series A 6 investors entered at this stage
WENVEST Capital
Alstin Capital
Personio
Peak
Storm Ventures
CIBC Innovation Banking
Other known 6 additional known investors
Finparx
Madeline Lawrence
Nikolaus Von Taysen
Rumford
Stefan Bary
Tae Nahm

Global footprint

Where Circula has talent and traffic

Workforce by country
8 countries with
team presence
🇩🇪 Germany89.8%
🇳🇱 Netherlands2.8%
🇪🇸 Spain1.9%
🇺🇸 United States1.9%
🇲🇰 North Macedonia0.9%
Top 5 of 8 shown

In the news

Latest news about Circula

Recent press, funding announcements, and product moves mentioning Circula — open to read from the original sources.

See all news

Market sentiment

What the market is saying about Circula

An AI-synthesized read of the highest-engagement posts about Circula on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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