C
Circula
Automated app to manage expenses and employee benefits such as meal vouchers that saves about 70% process costs in accounting
About Circula
Circula, a name that resonates with watch enthusiasts, has a rich history dating back to 1955. The company was originally founded by Heinz Huber in Pforzheim, Germany, a city renowned for its watchmaking heritage. Circula's journey is a testament to the enduring appeal of traditional craftsmanship blended with modern innovation.
In the early 2000s, Circula faced challenges as the watch industry evolved rapidly with the advent of digital technology. However, the brand was revitalized in 2018 by Cornelius Huber, the grandson of the original founder. Cornelius, driven by a passion for horology and a desire to honor his grandfather's legacy, embarked on a mission to bring Circula back to its former glory.
Under Cornelius's leadership, Circula embraced a strategy that focused on producing high-quality mechanical watches that appeal to both vintage watch lovers and modern consumers. The company gained recognition for its meticulous attention to detail and commitment to using premium materials.
A significant milestone in Circula's modern era was the successful launch of several Kickstarter campaigns, which not only provided necessary funding but also helped build a community of dedicated supporters. These campaigns were pivotal in re-establishing Circula's presence in the competitive watch market.
Today, Circula stands as a symbol of resilience and innovation, continuing to craft timepieces that celebrate the art of traditional watchmaking while incorporating contemporary design elements. The company's story is a remarkable example of how honoring one's roots can lead to renewed success in a modern world.
Source: Dealroom company dataAt a glance
- Status
- Operational
- Founded
- 2017
- Headquarters
- Berlin, Germany
- Employees
- 129
- Open positions
- 24
- Dealroom signal
- 66.6/100
- Industry
- Fintech
- Sub-industry
- Financial Management Solutions
- Sector
- Fintech, Human Resources, Accounting, Spend Management, Employee Benefits, slush24
- Technology
- Mobile app
- Business model
- SaaS
- Client focus
- b2b
Knowledge graph
More headlines
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| SERIES A✓Equity / VC | May 2025 | $17M | $66M | Capnamic Ventures · Storm Ventures · WENVEST Capital · Peak | ↗ |
| SERIES A✓Equity / VC | Jan 2022 | $13M | $53M | Personio · Peak · Storm Ventures · Alstin Capital | ↗ |
Financials
Revenue, earnings and other financial measures where available. Years marked “E” are estimates.
Growth signals
Latest recorded traffic for Circula is 120K monthly website visits, up 9.1% over the last three months. Circula's team declined 0.8% over the past year.
Open positions
Similar companies
Company identity and context are open; selected comparison metrics preview what is available on the platform.
Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Seed2 investors entered at this stage
Neosfer
Capnamic Ventures
Series A6 investors entered at this stage
WENVEST Capital
Alstin Capital
Personio
Peak
Storm Ventures
CIBC Innovation Banking
Other known investors6 additional known investors
Finparx
Madeline Lawrence- NTNikolaus Von Taysen
Rumford
Stefan Bary
Tae Nahm
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about Circula on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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