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Cider
Direct-to-consumer (DTC) e-commerce platform focusing on overseas markets
About Cider
Cider is a direct-to-consumer e-commerce brand in the fast-fashion sector, which leverages a "pre-order" or "on-demand" manufacturing model. This approach allows the company to gauge customer interest and demand before mass production, thereby reducing inventory waste and aligning with a more sustainable approach to fashion. The company primarily engages with its customer base through social media platforms, particularly TikTok, where it showcases themed styles and new collections to a large following.
Read full description
Cider's business model focuses on providing trendy and affordable apparel to a global market. By operating online, the company minimizes the overhead costs associated with brick-and-mortar stores and can pass those savings on to the consumer. The company's revenue is generated through the sale of its clothing and accessories directly to consumers via its website and mobile app. The target market consists of young, fashion-conscious individuals who are active on social media and are looking for affordable, stylish clothing.
At a glance
- Founded
- 2020
- Headquarters
- Wan Chai District, Hong Kong
- Sector
- eCommerce & Marketplaces
- Power Law
- Unicorn$1–10B valuation tier
Latest news
Press, funding announcements and product moves mentioning Cider.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Seed5 investors entered at this stage
Andreessen Horowitz
IDG Capital
Frees Fund
Chuxin Capital
Decent Capital
Series A2 investors entered at this stage
Series B and later1 investor entered at this stage
Source: Dealroom Talent Intelligence.
Global footprint
team presence
across markets
Market sentiment
An AI-synthesised read of the highest-engagement posts about Cider on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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