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Cider

eCommerce & Marketplaces · Wan Chai District, Hong Kong · Founded 2020

Cider is a direct-to-consumer e-commerce brand in the fast-fashion sector, which leverages a "pre-order" or "on-demand" manufacturing model. This approach allows the company to gauge customer interest and demand before mass production, thereby reducing inventory waste and aligning with a more sustainable approach to fashion. The company primarily engages with its customer base through social media platforms, particularly TikTok, where it showcases themed styles and new collections to a large following. Cider's business model focuses on providing trendy and affordable apparel to a global market. By operating online, the company minimizes the overhead costs associated with brick-and-mortar stores and can pass those savings on to the consumer. The company's revenue is generated through the sale of its clothing and accessories directly to consumers via its website and mobile app. The target market consists of young, fashion-conscious individuals who are active on social media and are looking for affordable, stylish clothing. Keywords: fast fashion, e-commerce, direct-to-consumer, on-demand manufacturing, social media marketing, apparel, online retail, pre-order, sustainable fashion, youth market