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Power Law company profile

ChoiceStream

Marketing · Boston, United States · Founded 2001

ChoiceStream was an advertising technology company that provided programmatic advertising services for brands and agencies. The company specialized in cross-device branding and direct response campaigns, serving clients in the e-retail, entertainment, television, and mobile provider sectors. Its business model was centered around leveraging proprietary, first-party data collected through its subsidiary, pollshare.com. This data, combined with real-time polling and machine learning algorithms, allowed ChoiceStream to identify and target ideal audiences for its clients' online, video, and mobile advertising campaigns. The company utilized real-time bidding to place advertisements, aiming to optimize campaign performance and deliver top-of-plan results. ChoiceStream operated as a cross-channel campaign management platform, managing each phase of the advertising process for its clients. The company was founded in 2000 and was based in Cambridge, Massachusetts. It is now considered a deadpooled company. Keywords: programmatic advertising, adtech, cross-device branding, direct response, real-time bidding, machine learning, first-party data, campaign management, personalization, mobile advertising