COMPANY PROFILE

ChoiceStream

Improves ad relevance and campaigns by providing optimum advertising opportunities based on consumers' active preferences

Boston, United StatesFounded 2001Marketing

Valuation $50–100M Last recorded · 2015

Headcount <100 Current team size

Total funding $50–100M Disclosed equity funding

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About ChoiceStream

ChoiceStream was an advertising technology company that provided programmatic advertising services for brands and agencies. The company specialized in cross-device branding and direct response campaigns, serving clients in the e-retail, entertainment, television, and mobile provider sectors.

Its business model was centered around leveraging proprietary, first-party data collected through its subsidiary, pollshare.com. This data, combined with real-time polling and machine learning algorithms, allowed ChoiceStream to identify and target ideal audiences for its clients' online, video, and mobile advertising campaigns. The company utilized real-time bidding to place advertisements, aiming to optimize campaign performance and deliver top-of-plan results.

ChoiceStream operated as a cross-channel campaign management platform, managing each phase of the advertising process for its clients. The company was founded in 2000 and was based in Cambridge, Massachusetts. It is now considered a deadpooled company.

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At a glance

Status: Operational
Founded: 2001
Headquarters: Boston, United States
Employees: 17
Open positions: None listed
Dealroom signal: 59.7/100
Industry: Marketing
Sub-industry: Adtech
Sector: Marketing, Testing, Adtech, SaaS, Advertising, Retargeting, Branding
Client focus: b2b
Links: Website LinkedIn X

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Funding history

7 recorded events

Company financing events and reported valuations.

Deal type	Date	Amount	Valuation	Investors	Source
SERIES COther financing	Sep 2015	$14M	$56M	North Atlantic Capital	—
SERIES BOther financing	Jul 2014	$7.5M	$30M	Fred Alger Management · General Catalyst · Sutter Hill Ventures	—

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Growth signals

ChoiceStream website traffic

Latest recorded traffic for ChoiceStream is 220 monthly website visits, down 55.1% over the last three months. ChoiceStream's team grew 0% over the past year.

Latest monthly visits220 3-month web change-55.1% 1-year team growth0%

Monthly website visitsApr 2016–Apr 2025

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