Choice Hotels International

About Choice Hotels International

In 1939, a group of Florida-based motel owners came together to form Quality Courts United, Inc., a nonprofit referral chain aimed at setting quality standards for travelers. This collaborative effort marked the humble beginnings of what would eventually become Choice Hotels International. The founders, whose names have been overshadowed by the brand's evolution, laid the groundwork for a new era in hospitality.

The transformation from a referral chain to a franchising powerhouse began in the 1950s when Quality Courts United transitioned into a for-profit corporation. This shift allowed the company to expand its reach and standardize its offerings, setting the stage for future growth. By the 1960s, the company had rebranded as Quality Inns, reflecting its commitment to providing consistent quality across its properties.

A significant milestone in Choice Hotels' journey was its acquisition by Manor Care, Inc. in 1981. This acquisition provided the financial backing and resources needed to accelerate the company's expansion. Under Manor Care's ownership, Choice Hotels embraced franchising as its core business model, allowing it to grow rapidly and diversify its portfolio.

In 1996, Choice Hotels International became a publicly traded company, marking another pivotal moment in its history. The IPO not only provided capital for further expansion but also solidified Choice Hotels' position as a leader in the hospitality industry. Today, Choice Hotels International franchises thousands of hotels worldwide, offering a range of accommodations from upscale to economy, and continues to innovate in the ever-evolving travel landscape.