ChocoCRM

About ChocoCRM

ChocoCRM, legally known as Choco Card Enterprise Co., Ltd., was established in 2015 by a trio of founders: Sirasit Suriyapattanapong (CEO), Ratthaphon Sirichumpan (CTO), and Teerawat Phuengsucharit (CMO). The founding team was formed with distinct, complementary expertise: Suriyapattanapong, with a background in management consulting at Accenture, leads business development; Sirichumpan, a computer engineer, heads technology; and Phuengsucharit, with experience in the hospitality industry, oversees marketing and customer support. This division of roles has been a key factor in the company's trajectory.

The company provides a suite of MarTech solutions, including Customer Relationship Management (CRM) and a Customer Data Platform (CDP), aimed at businesses in Thailand and Southeast Asia. It serves a diverse client base, from SMEs to large corporations, with over 3,000 clients. The business model is B2B, generating revenue through subscription-based packages for its platform and services.

ChocoCRM's core offering is a platform designed to help businesses understand and connect with their customers. It provides tools for creating loyalty programs, managing memberships, and analyzing customer data to personalize marketing efforts. A key product is the CDP, which consolidates customer data from various sources like ERP, POS, and e-commerce into a single view. This allows for detailed customer segmentation and the creation of automated, personalized marketing campaigns through features like the Marketing Automation Builder. The platform supports outreach via SMS, LINE, and email, and integrates with social media channels. By shifting businesses from speculative marketing to data-driven strategies, ChocoCRM aims to empower them to build customer loyalty and drive sustainable growth.

The company has achieved significant financial milestones, securing $10.6 million over several funding rounds. A Series B round in March 2021 was followed by a substantial $8 million Series C round in October 2022, led by TechMatrix, a Japanese CRM giant, and supported by investors including Krungsri Finnovate and InnoSpace Thailand. This funding is intended to enhance the CDP platform and fuel expansion across Southeast Asia.