Cheetah Digital by Marigold

The company's business model is centered on providing a comprehensive suite of software-as-a-service (SaaS) solutions for enterprise-level B2C marketers. It serves a diverse client base across industries such as retail, travel and hospitality, financial services, and media, counting major brands like Hilton, Walgreens, and Williams-Sonoma among its customers. Revenue is generated through its sophisticated marketing platform that enables clients to manage complex, high-volume campaigns and foster customer loyalty.

Cheetah Digital's core offering is the Customer Engagement Suite, an integrated platform designed to manage the entire customer lifecycle. This suite is built upon the Engagement Data Platform, which unifies batch and streaming data from all touchpoints to create a single, actionable customer view. Key components include Cheetah Experiences, for creating interactive digital experiences to collect zero-party and first-party data; Cheetah Messaging, for deploying personalized communications across channels like email, SMS, and social media; and Cheetah Loyalty, which provides tools for building customized loyalty programs. The platform is engineered to translate complex data and AI-driven insights into practical tools for marketers, allowing for real-time personalization and campaign orchestration without requiring deep data science expertise.