COMPANY PROFILE

Chari

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E-commerce and fintech platform streamlining African retail supply

Bouskoura, MoroccoFounded 2021Fintech

Valuation $100–500M Latest valuation · 2023

Revenue $1–10M Latest reported FY

Headcount <100 Current team size

Total funding $10–50M Disclosed equity funding

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About Chari

Chari is a B2B e-commerce platform with a presence in Morocco, Tunisia, and Ivory Coast that is digitizing the retail industry in French-speaking Africa. The company provides a mobile application that allows traditional retailers to order fast-moving consumer goods (FMCGs) and have them delivered to their stores in less than 24 hours, free of charge.

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Chari also operates in the fintech sector, offering services such as micro-credit and buy now, pay later (BNPL) to its clients. The company's business model is based on taking a commission on the transactions made through its platform. Chari serves a large market of small and medium-sized retailers in the region, which are often underserved by traditional financial institutions.

Source: Dealroom company data

At a glance

Status: Operational
Founded: 2021
Headquarters: Bouskoura, Morocco
Employees: 67
Open positions: None listed
Dealroom signal: 63.4/100
Industry: Fintech, Marketing
Sub-industry: Ecommerce Solutions
Sector: Fintech, Woman Founder, YC S21
Technology: Mobile app
Business model: SaaS
Client focus: b2b
Investment activity: 3 companies, latest Jun 2022
Capital deployed: —
Preferred round: ACQUISITION
Links: Website LinkedIn X

Latest news

Press, funding announcements and product moves mentioning Chari.

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Funding history

10 recorded events

Company financing events and reported valuations.

Deal type	Date	Amount	Valuation	Investors	Source
SERIES A✓Equity / VC	Oct 2025	$0	—	Orange Ventures · Plug and Play · Pincus Capital Management · P1 Ventures	↗
GROWTH EQUITY VC✓Equity / VC	Nov 2023	$0	—	UM6P Ventures	↗

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Financials

Revenue over time

Revenue, earnings and other financial measures where available. Years marked “E” are estimates.

Year	Revenue	Growth
2026
2025
2024
2023
2022
2021		—

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Growth signals

Chari website traffic

Latest recorded traffic for Chari is 750 monthly website visits, down 50% over the last three months. Chari's team declined 8.2% over the past year.

Latest monthly visits750 3-month web change-50% 1-year team growth-8.2%

Monthly website visitsDec 2020–Jul 2026

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