Changingedu

Based in Shanghai, Changingedu operates as a pivotal player in China's educational technology sector. Founded in 2014, the company has established a strong presence through its online-to-offline (O2O) service model. Its core business revolves around a mobile platform, with the flagship app named Qingqing Jiajiao, that connects students, parents, and private tutors for after-school educational services.

The firm primarily targets the K-12 market, offering tutoring services across all subjects for primary and middle school children. Its platform functions as a three-party marketplace, enabling parents to post inquiries for tutoring needs and then matching them with suitable educators for one-on-one, at-home sessions. This model addresses the significant demand within China's competitive education landscape. To build trust and user confidence, the company introduced initiatives such as a “Six-week learning contract,” which allows for a full refund if the student is dissatisfied.

Changingedu has demonstrated significant growth, attracting substantial venture capital investment. The company has navigated several funding rounds, culminating in a Series D in October 2017 which raised $55 million. In total, the firm has secured $188 million in funding from investors including ClearVue Partners, TAL Education Group, and IDG Capital. This financial backing has supported its expansion, and as of 2020, the platform was operational in 11 Chinese cities, including major hubs like Beijing and Shenzhen. The company also had plans to broaden its services to include virtual remote education, live streaming, and expert Q&A sessions.

Keywords: O2O education, EdTech, after-school tutoring, K-12 education, private tutoring, online-to-offline, mobile learning, China education market, Qingqing Jiajiao, tutor marketplace, one-on-one tutoring, educational services, student-tutor matching, primary education, middle school education, venture capital-backed, Shanghai startup, parent resources, academic support, personalized learning