COMPANY PROFILE

Chameleon

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Gives modern SaaS teams the most control, configuration, and customization to win with in-product UX

San Francisco, United StatesFounded 2015Marketing

Valuation $0–100M Latest valuation · 2022

Revenue $10–50M Latest reported FY

Headcount 100–500 Current team size

Total funding $10–50M Disclosed equity funding

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About Chameleon

Chameleon is a product adoption platform that allows SaaS teams to create and manage in-product guidance for users. The platform offers a variety of tools, including tours, modals, surveys, and walkthroughs, to help businesses onboard new users, announce new features, and collect feedback.

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Chameleon's business model is based on a monthly subscription fee that varies depending on the number of monthly tracked users (MTUs). The company offers different plans to cater to the needs of various businesses, from startups to large enterprises. Chameleon's target market is SaaS companies that want to improve user adoption and engagement.

Source: Dealroom company data

At a glance

Status: Operational
Founded: 2015
Headquarters: San Francisco, United States
Employees: 116
Open positions: None listed
Dealroom signal: 89.7/100
Industry: Marketing, Enterprise Software
Sector: Marketing, User Experience, SaaS, Tourism, User Engagement, Onboarding, Platform, Growth Marketing, Automated Technology
Business model: SaaS
Client focus: b2b
Links: Website LinkedIn X

Latest news

Press, funding announcements and product moves mentioning Chameleon.

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Funding history

2 recorded events

Company financing events and reported valuations.

Deal type	Date	Amount	Valuation	Investors	Source
SERIES A✓Equity / VC	Sep 2022	$13M	$52M	Kevin Patrick Mahaffey · True Ventures · Matrix Partners	↗
SEED✓Equity / VC	Apr 2016	$1.9M	$7.6M	Jeff Epstein · Auren Hoffman · Charlie Songhurst · True Ventures	—

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Financials

Revenue over time

Revenue, earnings and other financial measures where available. Years marked “E” are estimates.

Year	Revenue	Growth
2026
2025
2024
2023
2022
2021
2020		—

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Growth signals

Chameleon website traffic

Latest recorded traffic for Chameleon is 290 monthly website visits, up 163.6% over the last three months. Chameleon's team grew 4.5% over the past year.

Latest monthly visits290 3-month web change+163.6% 1-year team growth+4.5%

Monthly website visitsOct 2017–Mar 2026

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Summary metrics are public; monthly history is available with a demoCompare with peers →

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