Cashkaro

About Cashkaro

Cashkaro, established in 2013 by the husband-and-wife duo Rohan Bhargava and Swati Bhargava, operates as a major cashback and coupon platform in India. The founders' journey began after they both graduated from the London School of Economics and gained experience in the finance sector, including at Goldman Sachs. They first launched a similar cashback venture in the UK called Pouring Pounds before recognizing the immense potential in the Indian market, a country known for its savings-oriented consumers. This led them to relocate to Gurgaon and launch Cashkaro, building it into a platform that has paid out over ₹700 crore in cashback to its users by 2023.

The company's business model is rooted in affiliate marketing. Cashkaro partners with over 1,500 e-commerce sites, including major players like Amazon, Myntra, and Ajio. When a user clicks through the Cashkaro platform to make a purchase on a partner site, Cashkaro earns a commission from that retailer. A significant portion of this commission is then passed on to the user in the form of real cashback, which can be transferred to their bank account. This creates a mutually beneficial system where retailers acquire customers, users receive tangible savings on top of existing discounts, and Cashkaro generates revenue from the remaining commission. Additional revenue streams include strategic advertisements and income from its other platforms, EarnKaro and the CashKaro Store Network.

Cashkaro's core service provides users a consolidated destination for savings, combining cashback, exclusive coupon codes, and price comparisons across its vast network of retail partners. The platform is accessible via its website and mobile apps, which feature user-friendly interfaces to streamline the shopping and savings process. A notable milestone for the company was securing funding from prominent investors, including Kalaari Capital, Korea Investment Partners, Affle, and an investment from industrialist Ratan Tata. As of early 2024, the platform boasted over 17 million registered users. The company has also expanded its reach through initiatives like the CashKaro Store Network, which partners with local Kirana stores to bring online shopping benefits to Tier 3 and Tier 4 towns in India.