Carplat

A pivotal moment in the company's trajectory was its acquisition by Humax, which subsequently rebranded its mobility division to Humax Mobility, signaling a deeper integration and strategic pivot. This was followed by a significant Series C funding round of 199.6 billion KRW, which facilitated the crucial acquisition of Hi-parking, South Korea's largest parking lot operator. This strategic acquisition is central to Carplat's long-term vision, positioning parking facilities as foundational hubs for an integrated mobility ecosystem, encompassing services from car-sharing to maintenance and electric vehicle charging.

The core of Carplat's current business model rests on two primary subscription-based services: 'Carplat Biz' and 'Uri-kkiri-car' (translated as 'Our Car'). 'Carplat Biz' targets corporate clients, including public institutions and private companies, offering them exclusive access to a fleet of vehicles, often electric. This service is designed to replace the capital-intensive model of companies owning their own vehicle fleets. The business model generates revenue through monthly subscription fees that provide significant cost-saving benefits to clients, potentially reducing fixed vehicle-related costs by up to 50%. The service includes a comprehensive management system that automates vehicle logs for tax purposes, real-time monitoring, and includes all associated costs like insurance, taxes, and maintenance within the fee.

'Uri-kkiri-car' extends this subscription model to smaller, closed communities such as apartment residents or office colleagues. It allows groups of up to five individuals to share a vehicle and split the monthly subscription fee through the app, offering a flexible, asset-light mobility solution with contracts available on a monthly basis. This service also bundles value-added options like dedicated parking and regular car washes, directly leveraging the Hi-parking infrastructure.