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Carla

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Building the most convenient, transparent and easy way to buy or lease an electrified vehicle online

Stockholm, SwedenFounded 2020Transportation
Valuation $0–100M Latest valuation · 2025
Revenue $100–500M Latest reported FY
Headcount 100–500 Current team size
Total funding $10–50M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Carla and the history behind them.

About Carla

Carla.se is a Swedish online platform that specializes in the sale and leasing of electric and hybrid vehicles. The company operates in the automotive market, specifically targeting customers interested in eco-friendly transportation options. It offers a wide range of vehicles, including popular brands like Tesla, and ensures that all cars are less than seven years old and have undergone rigorous inspections.

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Carla.se's business model is centered around providing a hassle-free and cost-effective solution for customers to acquire electric and hybrid vehicles. They offer free home delivery across Sweden, a minimum of 12 months warranty, and a 14-day return policy if the customer is not satisfied. This approach eliminates the need for customers to visit physical dealerships and allows them to test drive the vehicle in their own time and comfort.

In addition to selling cars, Carla.se also offers leasing options for both new and used vehicles. This service, known as 'releasing', allows customers to lease lightly used cars for 12-24 months without any upfront payment or setup fee. The company guarantees a fixed interest rate, providing customers with a clear understanding of their monthly costs.

Carla.se's revenue is generated from the sale and leasing of vehicles, as well as from trade-ins, where customers can exchange their old cars for new ones. The company's e-commerce model allows it to operate with lower overheads, enabling it to offer competitive prices to its customers.

Source: Dealroom company data

At a glance

Status
Operational
Founded
2020
Headquarters
Stockholm, Sweden
Employees
190
Open positions
9
Dealroom signal
76.5/100
Industry
Transportation
Sub-industry
Search, Buy & Rent
Sector
Transportation, Nordic Rising Star 2022
Business model
Marketplace & ecommerce
Client focus
b2c

Latest news

Press, funding announcements and product moves mentioning Carla.

See all news

Funding history

5 recorded events

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
LATE VCEquity / VC Sep 2025 $6.3M $67M Undisclosed
EARLY VCEquity / VC Jan 2025 $4.6M $45M Bonnier Capital · Verdane Capital · Luminar Ventures
Showing the latest 2 of 5 recorded eventsBook a demo for the full funding history →

Financials

Revenue, earnings and profit over time

Revenue, earnings and other financial measures where available. Years marked “E” are estimates.

YearRevenueGrowthProfitMargin
2026
2025
2024
2023
2022
2021
Company filings, research estimates and Dealroom dataBook a demo for the full financial model →

Growth signals

Carla website traffic

Latest recorded traffic for Carla is 300K monthly website visits, up 100% over the last three months. Carla's team grew 8% over the past year.

Latest monthly visits300K 3-month web change+100% 1-year team growth+8%
Summary metrics are public; monthly history is available with a demoCompare with peers →

Investors

10 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Series A7 investors entered at this stage

  • VNV Global
  • Luminar Ventures
  • Max Ventures
  • Fredrik Hjelm
  • Inbox Capital
  • Bonnier Capital
  • Black Ice Capital

Series B and later1 investor entered at this stage

  • Verdane Capital

Other known investors2 additional known investors

  • Joe Cross
  • Victor Bodin
Team profiled 18 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 4 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
5 countries with
team presence
🇸🇪 Sweden94.4%
🇵🇱 Poland1.9%
🇺🇸 United States1.9%
🇧🇷 Brazil0.9%
🇬🇧 United Kingdom0.9%
5 countries shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Carla on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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