Careland

About Careland

Established in 1997, Shenzhen Careland is a technology company specializing in navigation and location-based services. The company was founded by Zhang Wenxing. Careland has established itself as a key provider of digital mapping, navigation software, and automotive intelligent terminal products.

The company's business model is centered on providing professional geographic information products and services to a diverse client base. This includes domestic and international automobile manufacturers, automotive electronics producers, and makers of portable navigation devices. Additionally, Careland serves mobile phone manufacturers, telecommunication operators, and internet companies. The firm's core business is segmented into software, hardware, data, and services, which collectively form the foundation of its car networking strategy.

Careland's product portfolio features electronic maps, navigation systems, and intelligent in-car terminals. In 1999, the company developed its first navigation software with independent intellectual property rights in China. A significant milestone was achieved in 2006 with the release of the first navigable electronic map covering the entire geographical area of China. The company holds a Class A qualification for geographic mapping in China, a distinction granted in 2005. To enhance its service offerings, Careland has strategically partnered with major corporations; in 2014, both China Ping An and Xiaomi Technology became strategic investors. This has allowed Careland to explore new ventures like car networking insurance by leveraging its extensive data with Ping An's insurance background. The collaboration with Xiaomi aims to expand Careland's reach from the in-car navigation market to the broader consumer market.