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Canal

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The exclusive network transforming the way products are sold online

San Francisco, United StatesFounded 2021eCommerce & Marketplaces
Valuation $0–100M Latest valuation · 2022
Revenue $1–10M Latest reported FY
Headcount <100 Current team size
Total funding $10–50M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Canal and the history behind them.

About Canal

ShopCanal.com is a revolutionary e-commerce platform that facilitates multi-brand selling for retailers, platforms, and creators. The platform operates in the thriving e-commerce market, serving a diverse clientele that ranges from small businesses to industry leaders. The primary aim of ShopCanal is to help its clients meet their sales goals faster and more efficiently.

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The business model of ShopCanal is centered around co-selling, a modern approach to retail that allows businesses to sell products from brands they respect, thereby generating more traffic to their stores. This model is a stronger alternative to traditional affiliate marketing, as it opens up new avenues for brand collaborations and enables businesses to reach their customers across the internet.

ShopCanal's revenue generation strategy is likely based on a commission or fee structure, where the platform earns a percentage of the sales made through it. This is a common model in the e-commerce industry, and it aligns the platform's interests with those of its users, as both parties benefit from increased sales.

The platform's ease of use and potential for growth have been praised by its users, with many highlighting the benefits of co-selling and the opportunities it presents for brand collaborations. ShopCanal is seen as a game-changer in the e-commerce space, revolutionizing the way businesses sell and grow.

Source: Dealroom company data

At a glance

Status
Acquired
Founded
2021
Headquarters
San Francisco, United States
Employees
25
Open positions
None listed
Dealroom signal
58.2/100
Industry
Marketing
Sub-industry
Ecommerce Solutions
Sector
eCommerce & Marketplaces
Business model
Marketplace & ecommerce
Client focus
b2c

Latest news

Press, funding announcements and product moves mentioning Canal.

See all news

Funding history

3 recorded events

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
ACQUISITIONExit Jul 2025 $0 ROKT
SERIES AEquity / VC Mar 2022 $23M $90M Forerunner Ventures
Showing the latest 2 of 3 recorded eventsBook a demo for the full funding history →

Financials

Revenue over time

Revenue, earnings and other financial measures where available. Years marked “E” are estimates.

YearRevenueGrowth
2026
2025
2024
2023
2022
Company filings, research estimates and Dealroom dataBook a demo for the full financial model →

Growth signals

Canal website traffic

Latest recorded traffic for Canal is 10K monthly website visits, down 16.7% over the last three months. Canal's team declined 35.9% over the past year.

Latest monthly visits10K 3-month web change-16.7% 1-year team growth-35.9%
Summary metrics are public; monthly history is available with a demoCompare with peers →

Investors

12 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Seed2 investors entered at this stage

Other known investors10 additional known investors

  • ROKT
  • Annelies Gamble
  • BoxGroup
  • Coalition Operators
  • Isaac Babbs
  • K5 Global
  • Ken Kouot
  • Kent Yoshimura
  • Lucas Dipietrantonio
  • Shrug Capital
Team profiled 11 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 3 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
2 countries with
team presence
🇺🇸 United States87.5%
🏳️ Democratic Republic of the Congo12.5%
2 countries shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Canal on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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