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Plant Story
Live shopping marketplace for plants, crystals, crafts, and lifestyle goods — connecting buyers and sellers through interactive shows
About Plant Story
Plant Story, which operates under the brand name Palmstreet, functions as a digital marketplace specifically designed for the plant enthusiast community. The platform facilitates the buying and selling of a wide variety of plants, including rare and common species, directly from a network of sellers across the United States. It was founded in 2020 by CEO Kshitij Deshmukh. Deshmukh's background includes experience as a software engineering manager at Meta (formerly Facebook) and as a co-founder of the service-oriented startup Runnr, which was later acquired by Zomato. This experience in technology and startup development appears to have influenced the creation of a platform aimed at simplifying the process of plant discovery and acquisition.
Read full description
The business model of Palmstreet is centered on creating a peer-to-peer and business-to-consumer ecosystem. It serves a diverse clientele, ranging from individual plant hobbyists and collectors to small nurseries and independent plant sellers. The platform generates revenue by charging a commission on each transaction that occurs through its service. For buyers, Palmstreet offers a consolidated and searchable interface to find specific plants, read seller reviews, and make purchases with a level of protection, including a 'Live Arrival Guarantee'. For sellers, it provides a dedicated channel to reach a nationwide audience of plant lovers, manage listings, and handle sales. The service aims to address challenges in the fragmented online plant market by offering a centralized and trusted platform for transactions.
At a glance
- Status
- Operational
- Founded
- 2020
- Headquarters
- United States
- Employees
- 46
- Open positions
- None listed
- Dealroom signal
- 35.9/100
- Industry
- Media, Marketing
- Sub-industry
- Ecommerce Solutions, Streaming
- Sector
- eCommerce & Marketplaces, Core AI, AI Applications
- Technology
- Artificial Intelligence, Mobile app
- Business model
- Marketplace & ecommerce
- Client focus
- b2c
Latest news
Press, funding announcements and product moves mentioning Plant Story.
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| EARLY VC✓Equity / VC | May 2025 | $25M | $100M | Progression Fund · Gold House Ventures · Clapper Venture · Communitas Founders | ↗ |
| OtherOther financing | Oct 2021 | $0 | — | Goodwater Capital | — |
Growth signals
Latest recorded traffic for Plant Story is 260K monthly website visits, up 73.3% over the last three months. Plant Story's team declined 6.1% over the past year.
Similar companies
Company identity and context are open; selected comparison metrics preview what is available on the platform.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Series A12 investors entered at this stage
Andreessen Horowitz
Headline
Craft Ventures
Progression Fund
Gold House Ventures
Clapper Venture
Communitas Founders
Goodwater Capital
FJ Labs
Marketplace Capital- XQXiaoyin Qu
Jian Lu
Other known investors1 additional known investor
Edison Chen
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about Plant Story on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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