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Bulletproof
High performance food, drinks & supplements to power your life
About Bulletproof
Bulletproof is a health and wellness company that specializes in providing premium keto-friendly products designed to enhance mental and physical performance. The company offers a wide range of products including coffee, MCT oil, collagen protein, and various supplements aimed at improving mood, memory, immunity, and overall well-being. Bulletproof primarily serves health-conscious consumers who are interested in optimizing their diet and lifestyle for better performance and longevity. Operating in the health and wellness market, Bulletproof employs a direct-to-consumer business model, selling its products through its online store and subscription services. The company generates revenue through the sale of individual products, bundled kits, and subscription plans that offer discounts and free shipping for regular customers.
Source: Dealroom company dataAt a glance
- Status
- Operational
- Founded
- 2014
- Headquarters
- Bellevue, United States
- Employees
- 97
- Open positions
- 13
- Dealroom signal
- 65.2/100
- Industry
- Food
- Sub-industry
- Innovative Food
- Sector
- eCommerce & Marketplaces, Coffee, Dietary Supplements, Superfood, Beverage, Direct-to-Consumer, Functional Beverages
- Business model
- Manufacturing, Marketplace & ecommerce
- Client focus
- b2c
Latest news
Press, funding announcements and product moves mentioning Bulletproof.
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| LATE VCOther financing | Sep 2020 | $13M | $200M | Trinity Ventures · Rocana Capital · CAVU Consumer Partners | — |
| SERIES COther financing | Jul 2018 | $40M | $160M | Trinity Ventures | — |
Financials
Revenue, earnings and other financial measures where available. Years marked “E” are estimates.
Growth signals
Latest recorded traffic for Bulletproof is 120K monthly website visits, down 14.3% over the last three months. Bulletproof's team declined 5.8% over the past year.
Open positions
Similar companies
Company identity and context are open; selected comparison metrics preview what is available on the platform.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Series A2 investors entered at this stage
Trinity Ventures
CAVU Consumer Partners
Series B and later1 investor entered at this stage
Rocana Capital
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about Bulletproof on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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