Brubank

About Brubank

Brubank is a financial technology company headquartered in Buenos Aires and recognized as Argentina's first fully digital bank. Founded in 2017 by Juan Bruchou, Diego Pando, and Pablo Sánchez, the company received its license from the Central Bank of Argentina in September 2018. The founding team combines extensive banking and technology expertise; Bruchou is the former CEO of Citibank Argentina, Pando co-founded Bumeran and Digital House, and Sánchez was a Product Manager at Mercado Libre and CEO of Mango Payments Inc. This diverse background was intentional, aiming to merge traditional banking knowledge with an agile, technology-first approach to address the shortcomings of the Argentinian banking system, such as low bankarization rates and poor customer experience.

Operating entirely through a mobile application, Brubank functions as a technology company that provides financial services. Its business model is built on being a licensed bank, which allows it to conduct financial intermediation, a key factor for long-term sustainability. The bank serves both individuals and small to medium-sized enterprises (SMEs). For individuals, the platform offers a comprehensive suite of services, including a Visa debit and credit card, savings accounts in pesos and dollars, currency exchange, personal loans, and investment options like time deposits and CEDEARs (Argentine Depositary Receipts). It also integrates modern payment solutions such as QR code payments, Apple Pay, and Google Pay. For business clients, Brubank provides accounts with features for payroll, supplier payments, check management, and access to business loans.

Since its public launch in 2019, Brubank has acquired over 3 million users. A significant milestone was the acquisition of a 15% stake by Canadian billionaire David Thomson in August 2019, which provided a capital injection to expand the team, further develop technology, and plan for Latin American expansion. As a certified B Corporation, the company also emphasizes social and environmental responsibility in its operations.