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Britive
Cloud-native just-in-time privileged access management.
About Britive
Britive is a cloud-native privileged access management (CPAM) platform designed to secure identities and permissions across multi-cloud and hybrid environments. Founded in 2018 by Art Poghosyan, Alex Gudanis, and Sameer Hiremath, the company is headquartered in Glendale, California. The founders, with over two decades of experience in the Identity and Access Management (IAM) industry, recognized that the shift to cloud technologies presented significant security risks due to the proliferation of identities and permissions. Their prior venture, an IAM consulting firm named Advancive, was acquired by Optiv Security in 2016, an experience that provided deep insights into the shortcomings of traditional on-premise security solutions in a cloud-centric world.
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The company operates on a subscription-based SaaS model, with pricing determined by the number of users and managed platforms. Britive serves security-conscious organizations, including Fortune 100 and 500 enterprises in sectors like finance, media, automotive, and technology, with clients such as The Gap Inc., Toyota, and Forbes. Britive has raised a total of $36 million through several funding rounds, including a $5.4 million seed round in 2020, a $10 million Series A in 2021, and a $20.5 million Series B in March 2023. Key investors include Crosslink Capital, Upfront Ventures, Pelion Venture Partners, and Liberty Global Ventures.
The core of Britive's platform is its patented just-in-time (JIT) access and ephemeral permissions technology. This approach eliminates the security risks of "standing privileges"—persistent, always-on access rights—by dynamically granting and automatically revoking permissions only for the duration they are needed. This ensures a Zero Standing Privileges (ZSP) environment. The agent-less, proxy-less platform provides a unified control plane for managing all identities—human, non-human, and AI agents—across diverse infrastructures, including AWS, Azure, Google Cloud, and SaaS applications like Salesforce and Snowflake. Key features include self-service access requests through its Access Builder, secrets management, and seamless integration with DevOps workflows and CI/CD pipelines via its open-source CLI tool, PyBritive. The platform simplifies compliance with regulations such as SOC 2, PCI, and NYDFS by providing automated, auditable logs and centralized visibility.
At a glance
- Status
- Operational
- Founded
- 2018
- Headquarters
- Glendale, United States
- Employees
- 60
- Open positions
- None listed
- Dealroom signal
- 75.8/100
- Industry
- Security, Enterprise Software
- Sub-industry
- Cloud & Infrastructure
- Sector
- Cybersecurity, AI Security
- Business model
- SaaS
- Client focus
- b2b
Latest news
Press, funding announcements and product moves mentioning Britive.
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| SERIES B✓Equity / VC | Mar 2023 | $21M | $82M | Liberty Global Ventures · Pelion Venture Partners · Crosslink Capital · One Way Ventures | ↗ |
| SERIES A✓Equity / VC | May 2021 | $10M | $40M | Upfront Ventures · One Way Ventures · Crosslink Capital | — |
Financials
Revenue, earnings and other financial measures where available. Years marked “E” are estimates.
Growth signals
Latest recorded traffic for Britive is 22K monthly website visits, down 51.1% over the last three months. Britive's team grew 3.4% over the past year.
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Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Seed5 investors entered at this stage
Upfront Ventures
SmartGateVC
One Way Ventures
Andrew Peterson
Dave Cole
Series A3 investors entered at this stage
Crosslink Capital
Liberty Global Ventures
Pelion Venture Partners
Other known investors1 additional known investor
founders.ai
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about Britive on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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