Brava Home

About Brava Home

Brava Home, founded in 2015 by Thomas Cheng and Dan Yue, markets a smart countertop oven designed for households seeking convenience and precision in their cooking. The company's creation story stems from co-founder Dan Yue's wish for his mother to enjoy family dinners without constantly checking on the meal, leading to the idea of a guided cooking appliance. Thomas Cheng then led the scientific research into advanced heating technologies, which resulted in the company's core technology.

Brava Home's primary product is the Brava smart oven, which utilizes a proprietary technology called "Pure Light Cooking™". This system employs a combination of visible and non-visible infrared light from six lamps to transfer energy directly to food, which can cook meals up to four times faster than conventional ovens and requires virtually no preheating. This technology allows for multi-zone cooking, enabling the oven to cook different ingredients, such as a protein, vegetable, and starch, simultaneously on a single tray at their respective ideal temperatures. The oven is a connected device, featuring Wi-Fi, a built-in camera for monitoring cooking progress via a mobile app, and a touchscreen control panel with a library of thousands of chef-developed, automated recipe programs.

The business operates on a direct-to-consumer model, selling the oven and accessories through its website. The target market includes busy families, individuals, and even older adults, aiming to make home cooking faster, easier, and healthier. The company's revenue is generated from the sale of the smart oven, which is positioned as a premium appliance, alongside various accessories and meal kits. After initially raising $12 million in funding, Brava began shipping its first products in November 2018. A significant milestone occurred in November 2019 when the company was acquired by The Middleby Corporation, a global leader in foodservice and residential kitchen equipment, providing Brava with the resources to accelerate its growth and global reach.