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Brandtone

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Brand marketers, working with companies on a local level to optimise marketing

Dublin, IrelandFounded 2009Marketing
Valuation $100–250M Last recorded · 2015
Headcount <100 Current team size
Total funding $10–50M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Brandtone and the history behind them.

About Brandtone

Brandtone is a mobile marketing company that operates in developing and emerging markets. The company provides a platform for Fast-Moving Consumer Goods (FMCG) advertisers to engage directly with consumers through mobile technology.

The business model is centered around offering a real-time, online platform that allows consumer brands to establish and deepen relationships with their customers. By leveraging mobile technology and data insights, Brandtone enables its clients to foster customer connections and drive sustained growth. The company has worked with major brands such as Diageo and Pepsi Co.

In 2017, the company entered examinership to address cash flow challenges. Brandtone's services are designed to help brands build a direct-to-consumer channel, which is particularly valuable in markets where traditional advertising media may be less effective.

Source: Dealroom company data

At a glance

Status
Operational
Founded
2009
Headquarters
Dublin, Ireland
Employees
8
Open positions
None listed
Dealroom signal
56.6/100
Industry
Marketing
Sector
Marketing, Navigation, Geopositioning, Adtech, Advertising, Mapping, Branding, Investing, Web Development
Client focus
b2b

Funding history

3 recorded events

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
LATE VC✓Equity / VC Jun 2015 $20M $81M Unilever Ventures · Syngenta Ventures · Enterprise Ireland · Verlinvest —
SERIES C✓Equity / VC Jan 2014 $15M $62M Syngenta Ventures · Verlinvest · Unilever Ventures —
Showing the latest 2 of 3 recorded eventsBook a demo for the full funding history →

Financials

Revenue, earnings and profit over time

Revenue, earnings and other financial measures where available. Years marked “E” are estimates.

YearEBITDAMarginProfitMargin
2026 — —
2025 — —
2024 — —
2023 — —
2022 — —
2021 — —
2020 — —
Company filings, research estimates and Dealroom dataBook a demo for the full financial model →

Growth signals

Brandtone website traffic

Latest recorded traffic for Brandtone is 0 monthly website visits. Brandtone's team grew 0% over the past year.

Latest monthly visits0 1-year team growth0%
Summary metrics are public; monthly history is available with a demoCompare with peers →

Similar companies

Closest operating peers by Dealroom taxonomy

Company identity and context are open; selected comparison metrics preview what is available on the platform.

Showing 8 of the closest matchesCompare every metric →

Investments and acquisitions

Capital deployed

Recent portfolio relationships for companies that also act as investors or acquirers.

Investors

6 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Series A3 investors entered at this stage

  • Enterprise Ireland
  • Verlinvest
  • Unilever Ventures

Series B and later1 investor entered at this stage

  • Syngenta Ventures

Other known investors2 additional known investors

  • Ares Capital
  • VisionPlus
Team profiled 24 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 5 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
3 countries with
team presence
🇿🇦 South Africa33.3%
🇷🇺 Russia33.3%
🇮🇪 Ireland33.3%
3 countries shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Brandtone on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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