Brainshark

About Brainshark

Brainshark, now operating as Bigtincan Readiness, is a technology company that provides a data-driven sales enablement and readiness platform delivered via a Software-as-a-Service (SaaS) model. The firm was founded in 1999 by Joe Gustafson. Gustafson, an experienced leader in technology-based training, previously founded and led Relational Courseware, Inc., which was later acquired by Gartner. His background in accelerating information flow for knowledge experts shaped Brainshark's trajectory.

In August 2021, Brainshark was acquired by Bigtincan, a global leader in sales enablement automation, in a deal valued at approximately AUD 120 million. The acquisition combined Brainshark's robust sales readiness and coaching solutions with Bigtincan's broader sales enablement platform, aiming to create a comprehensive, end-to-end system for preparing customer-facing teams. The combined entity serves a wide array of industries, including financial services, life sciences, and technology, counting more than half of the Fortune 100 among its clientele.

The company's business model is centered on annual subscriptions, with pricing structured on a per-user basis. Brainshark targets mid-to-enterprise-sized companies, providing them with tools to enhance sales team performance. The platform equips businesses with capabilities for training, coaching, and content authoring. Its core product allows users to transform static documents like PowerPoint presentations and PDFs into voice-enriched, interactive video presentations. Key features include tools for creating personalized learning paths, video-based coaching with AI-driven feedback, interactive assessments, and readiness scorecards to track team performance. The system integrates with major CRM platforms like Salesforce, allowing for the correlation of training activities with sales outcomes.