BOW Group

About BOW Group

BOW Group operates as a global, multi-skilled platform focused on lifestyle consumer products. The company was founded by Boris Brault, who drew upon his extensive background in consumer electronics to establish the firm. His journey began in 2001, promoting digital cameras and later running the French subsidiary for a Taiwanese electronics company. This experience provided him with key insights into market disruptions, which inspired the creation of MyKronoz in 2013, a Swiss brand for smart wearables designed to merge watchmaking tradition with modern technology. MyKronoz became the cornerstone of what would evolve into BOW Group.

The company's business model centers on vertical integration, managing the entire product lifecycle from design and development to manufacturing and distribution. This is accomplished through its diverse portfolio of brands and entities. BOW Industries, the group's R&D and manufacturing center in Shenzhen, underpins its industrial autonomy and holds numerous design patents. Revenue is generated through the sale of products via two main consumer brands: MyKronoz, which offers affordable smartwatches, activity trackers, and wireless earphones ; and Lexon, a French design brand with a 30-year history and over 200 design awards, offering objects for home, office, and travel. The group also operates retail concepts like Musart, an art marketplace, and Legacy, a luxury concept store.

BOW Group's expansion has been fueled by strategic financing and acquisitions. It secured a €10.5 million investment from French private equity firm NextStage and further Series B funding with participation from PMI's corporate venture, PMEP. MyKronoz independently raised over $8 million through crowdfunding, becoming one of the most funded European companies on Kickstarter. These funds enabled key acquisitions, including the vertical integration of its manufacturing partner, BOW Industries. The acquisition of Lexon diversified the product range beyond IoT devices, while the purchase of Musart in 2021 expanded the group's digital footprint into the online art market, aiming to make art more accessible.