Huami

Zepp Health's business model is centered on a "chip + device + cloud" strategy. It designs, develops, and manufactures its own products, including the self-branded Amazfit line, and also serves as the exclusive partner for designing and making Xiaomi-branded smart bands, watches, and scales. Initially, a substantial portion of its revenue, over 97% in 2015, came from its partnership with Xiaomi. However, the company has since focused on growing its own Amazfit brand, which accounted for a significantly larger portion of revenue in subsequent years. The company generates revenue through the sale of its hardware and is expanding into health cloud services, offering data analytics for population health.

The company's product portfolio is extensive, featuring smartwatches, fitness bands, and other health-related devices like smart scales and treadmills under the Amazfit and Zepp brands. The Amazfit smartwatch line includes various series catering to different consumer needs, such as fashion, outdoor, and health-focused models. A core component of their strategy is the development of proprietary technology, including AI chips like the "Huangshan" series, biometric sensors, and data algorithms. These technologies power the Zepp Digital Health Management Platform and Zepp OS, which provide users with 24/7 actionable insights and wellness guidance. The company has also acquired the core assets of Zepp, a California-based sensor company, to bolster its technological capabilities, particularly in sports and fitness.

Zepp Health targets a global consumer base, with its products available in over 90 countries. Beyond individual consumers, the company is also targeting the industrial healthcare technology market, forming strategic partnerships with companies in insurance and medical imaging. This strategic shift was a key driver behind the rebranding from Huami to Zepp Health, aiming for a name that transcends languages and reflects a broader commitment to connecting health with technology.