COMPANY PROFILE

Boutiqaat

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Online Shopping for Women in Kuwai

Kuwait City, KuwaitFounded 2015eCommerce & Marketplaces

Valuation $500M–1B Last recorded · 2019

Revenue $10–50M Latest reported FY

Headcount 1–2k Current team size

Total funding $10–50M Disclosed equity funding

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About Boutiqaat

Boutiqaat, founded in 2015 by a young Kuwaiti entrepreneur, operates as a unique e-commerce platform that integrates a social element by featuring Gulf and Arab celebrities and social media influencers. These influencers recommend products, allowing consumers to shop directly from their virtual stores within Boutiqaat. Initially launched as a cosmetics and fashion retailer in Kuwait, Boutiqaat has expanded significantly to become a premier destination for the latest makeup and beauty products in the Middle East. The platform serves makeup and fashion enthusiasts by offering a seamless connection with favorite celebrities, makeup gurus, and influencers. Users gain unlimited access to the latest industry trends, chic styles, beauty and fashion secrets, expert tips, and personal recommendations. Boutiqaat's business model leverages influencer marketing to drive sales, making money through product sales and possibly influencer partnerships. The market it operates in includes the Middle East, focusing on beauty and fashion sectors.

MoreLess Source: Dealroom company data

At a glance

Status: Operational
Founded: 2015
Headquarters: Kuwait City, Kuwait
Employees: 1,265
Open positions: 63
Dealroom signal: 59.1/100
Industry: Wellness Beauty, Fashion
Sub-industry: Apparel
Sector: eCommerce & Marketplaces, Shopping, Beauty
Business model: Marketplace & ecommerce
Client focus: b2c
Links: Website LinkedIn X

Knowledge graph

Founder mafia, market maps, research and news connected to this company by Dealroom

Funding history

2 recorded events

Company financing events and reported valuations.

Deal type	Date	Amount	Valuation	Investors	Source
SERIES B✓Equity / VC	Jul 2019	—	$500M	Undisclosed	—
SERIES A✓Equity / VC	Dec 2018	$45M	$300M	Boubyan Petrochemical Company	—

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Financials

Revenue over time

Revenue, earnings and other financial measures where available. Years marked “E” are estimates.

Year	Revenue	Growth
2026
2025
2024
2023
2022
2021
2020		—

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Growth signals

Boutiqaat website traffic

Latest recorded traffic for Boutiqaat is 800K monthly website visits, up 3.9% over the last three months. Boutiqaat's team grew 15.9% over the past year.

Latest monthly visits800K 3-month web change+3.9% 1-year team growth+15.9%

Monthly website visitsFeb 2018–Jul 2026

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Open positions

Openings linked to this company in Dealroom

People Experience SpecialistKuwait, Kuwait City · Marketing & Communication · Sep 5, 2026 Organizational Development SpecialistKuwait, Kuwait City · Human Resources · Sep 3, 2026 Marketing InternKuwait, Kuwait City · Marketing & Communication · Sep 3, 2026 Content & Creative ManagerKuwait, Kuwait City · Marketing & Communication · Sep 3, 2026 Social Media ManagerKuwait, Kuwait City · Marketing & Communication · Sep 3, 2026 MARKET RESEARCH & PERFORMANCE ANALYSIS MANAGERKuwait, Kuwait City · Marketing & Communication · Sep 3, 2026 Operations PMO ManagerKuwait, Kuwait City · Project Management · Sep 1, 2026 Operations Team LeaderSulaibiya, Jahra, Kuwait · Project Management · Aug 30, 2026

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