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Booking Holdings

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Leading worldwide online travel agent

Norwalk, United StatesFounded 1997eCommerce & Marketplaces
Valuation $123B Market cap · 2026
Revenue $29B Latest reported FY
EBITDA $11B Latest reported FY

About Booking Holdings

Booking Holdings is a global leader in online travel and related services, provided to consumers and local partners in more than 220 countries and territories through six primary brands: Booking.com, Priceline, Agoda, Rentalcars.com, KAYAK and OpenTable. The company operates on an agency-based business model, earning commissions and transaction fees from facilitating travel and dining reservations. Its brand portfolio allows it to cater to a wide range of consumers and travel needs, from accommodation and flight bookings to car rentals and restaurant reservations.

Booking Holdings' strategy focuses on global expansion, particularly in emerging markets, and the diversification of its service offerings. The company has a history of strategic acquisitions to enhance its brand portfolio and technological capabilities. Its financial performance is closely tied to the global travel industry, with revenues primarily driven by the volume of bookings processed through its platforms.

Source: Dealroom company data

At a glance

Status
Listed
Founded
1997
Headquarters
Norwalk, United States
Listing
IPO 1999
Employees
14,977
Open positions
70
Dealroom signal
29.7/100
Industry
Travel
Sub-industry
Online Travel Agency
Sector
eCommerce & Marketplaces, Ticketing, Travel, Luxury, Lead Generation, Price Comparison, Outside Tech, Accommodation, Flight Management
Business model
Marketplace & ecommerce
Client focus
b2c
Investment activity
18 companies, latest Nov 2021
Capital deployed
$4.7B
Preferred round
ACQUISITION

Funding history

3 recorded events

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
POST IPO DEBT✓Debt Jun 2026 $750M — Undisclosed ↗
POST IPO DEBT✓Debt Nov 2025 $1.5B — Undisclosed ↗
Showing the latest 2 of 3 recorded eventsBook a demo for the full funding history →

Financials

Revenue, earnings and profit over time

Revenue, earnings and other financial measures where available. Years marked “E” are estimates.

YearRevenueGrowthEBITDAMarginProfitMarginR&D
2026 $29B +8.7% $11B 37.1% $8.1B 27.6% $285M
2025 $27B +13.4% $11B 41.3% $5.4B 20.1% $285M
2024 $24B +11.1% $8.9B 37.5% $5.9B 24.8% $285M
2023 $21B +25% $7.5B 35.2% $285M
2022 $17B +56% $4.7B 27.6%
2021 $11B +61.2% $2.4B 22%
2020 $6.8B — $2.8B 40.8%
Company filings, research estimates and Dealroom dataBook a demo for the full financial model →

Growth signals

Booking Holdings website traffic

Latest recorded traffic for Booking Holdings is 210K monthly website visits, up 10.5% over the last three months. Booking Holdings's team grew 0% over the past year.

Latest monthly visits210K 3-month web change+10.5% 1-year team growth0%
Summary metrics are public; monthly history is available with a demoCompare with peers →

Similar companies

Closest operating peers by Dealroom taxonomy

Company identity and context are open; selected comparison metrics preview what is available on the platform.

Showing 8 of the closest matchesCompare every metric →

Investments and acquisitions

Capital deployed

Recent portfolio relationships for companies that also act as investors or acquirers.

GetARoom.comDallas, United StatesRates that are 10-50% less than other websites in major cities such as new york and orlando $1.2Bvaluation EtraveliUppsala kommun, SwedenOnline Travel Agent (OTA) in the Nordic region, offering a wide range of airline tickets, hotel accommodations etc $559Mvaluation YanoljaSeoul, South KoreaAn online travel accommodation bookings platform $9Bvaluation DiDiDongcheng District, ChinaChinese taxi-hailing app $14Bvaluation HotelsCombinedSydney, AustraliaPrice comparison website for hotel bookings $140Mvaluation FareHarborDenver, United StatesLeading reservation platform for tours, activities, rentals and attractions $165Mvaluation MeituanChaoyang District, ChinaDevelops a group buying website for locally found consumer products and retail services $44Bvaluation Momondo GroupLondon, United KingdomPowers the Cheapflights and Momondo travel search brands, creating products users love $550Mvaluation FlightCarSan Francisco, United StatesSaves travelers money, creates a more interesting experience, and offers a practical and novel new option for a collaborative community of travelers $83Mvaluation Analytical SystemsMelbourne, AustraliaRestaurant and functions management software PriceMatchParis, FranceRevenue management for hotels $35Mvaluation RocketmilesChicago, United StatesRocketmiles is a startup that lets travelers earn frequent flier miles in major airline programs when booking hotel stays through its site. $26Mvaluation
Team profiled 39 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 3 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
🇺🇸 United States · Norwalk HQ
Book a demo for the full country breakdown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Booking Holdings on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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