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Booking Holdings
Leading worldwide online travel agent
About Booking Holdings
Booking Holdings is a global leader in online travel and related services, provided to consumers and local partners in more than 220 countries and territories through six primary brands: Booking.com, Priceline, Agoda, Rentalcars.com, KAYAK and OpenTable. The company operates on an agency-based business model, earning commissions and transaction fees from facilitating travel and dining reservations. Its brand portfolio allows it to cater to a wide range of consumers and travel needs, from accommodation and flight bookings to car rentals and restaurant reservations.
Booking Holdings' strategy focuses on global expansion, particularly in emerging markets, and the diversification of its service offerings. The company has a history of strategic acquisitions to enhance its brand portfolio and technological capabilities. Its financial performance is closely tied to the global travel industry, with revenues primarily driven by the volume of bookings processed through its platforms.
Source: Dealroom company dataAt a glance
- Status
- Listed
- Founded
- 1997
- Headquarters
- Norwalk, United States
- Listing
- IPO 1999
- Employees
- 14,977
- Open positions
- 70
- Dealroom signal
- 29.7/100
- Industry
- Travel
- Sub-industry
- Online Travel Agency
- Sector
- eCommerce & Marketplaces, Ticketing, Travel, Luxury, Lead Generation, Price Comparison, Outside Tech, Accommodation, Flight Management
- Business model
- Marketplace & ecommerce
- Client focus
- b2c
- Investment activity
- 18 companies, latest Nov 2021
- Capital deployed
- $4.7B
- Preferred round
- ACQUISITION
Knowledge graph
More headlines
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| POST IPO DEBT✓Debt | Jun 2026 | $750M | — | Undisclosed | ↗ |
| POST IPO DEBT✓Debt | Nov 2025 | $1.5B | — | Undisclosed | ↗ |
Financials
Revenue, earnings and other financial measures where available. Years marked “E” are estimates.
Growth signals
Latest recorded traffic for Booking Holdings is 210K monthly website visits, up 10.5% over the last three months. Booking Holdings's team grew 0% over the past year.
Open positions
Similar companies
Company identity and context are open; selected comparison metrics preview what is available on the platform.
Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
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Analytical SystemsMelbourne, AustraliaRestaurant and functions management software
→
PriceMatchParis, FranceRevenue management for hotels
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RocketmilesChicago, United StatesRocketmiles is a startup that lets travelers earn frequent flier miles in major airline programs when booking hotel stays through its site.
$26Mvaluation
Source: Dealroom Talent Intelligence.
Global footprint
Market sentiment
An AI-synthesised read of the highest-engagement posts about Booking Holdings on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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