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BodyMedia
Developing wearable on-body monitoring systems that collect physiological data to improve health, wellness, and fitness
About BodyMedia
BodyMedia was a company that specialized in the development of wearable body monitoring systems. These systems were designed to collect physiological data, which could then be used to improve health, wellness, and fitness. The company served both the consumer market, with fitness monitoring devices, and the professional market, providing tools for health and wellness professionals to guide behavioral changes in their clients.
BodyMedia's business model was centered around the sale of these wearable devices. The company was recognized for amassing a large database of information about the human body, and its technology was utilized in over 100 clinical research studies. This indicates a strong B2B component to their strategy, collaborating with research institutions. In 2013, BodyMedia was acquired by Jawbone, a major player in the consumer electronics and wearable technology space, for an estimated $100 million. This acquisition highlighted the value of BodyMedia's technology and data in the growing wearables market.
Source: Dealroom company dataAt a glance
- Status
- Acquired
- Founded
- 1999
- Headquarters
- Suitland, United States
- Employees
- 5
- Open positions
- None listed
- Dealroom signal
- 59.1/100
- Industry
- Health, Wellness Beauty
- Sub-industry
- Medical Devices
- Sector
- Health Tech & Medtech, Spinout, Wearable, DT and LS, science-based
- Technology
- Artificial Intelligence, Hardware, Deep Tech, Computer Vision, Connected Device
- Business model
- Manufacturing
- Client focus
- b2c
Knowledge graph
More headlines
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| ACQUISITION✓Exit | Apr 2013 | $100M | $100M | Jawbone | — |
| LATE VC✓Equity / VC | May 2012 | $12M | $48M | Comcast Ventures · Ascension · Draper Triangle Ventures · Incube Ventures | — |
Growth signals
Latest recorded traffic for BodyMedia is 290 monthly website visits, up 383.3% over the last three months. BodyMedia's team grew 0% over the past year.
Similar companies
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Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Series A5 investors entered at this stage
Draper Triangle Ventures
DQE Enterprises
Threshold Ventures
Prescient
UPMC WorkPartners
Series B and later6 investors entered at this stage
Saturn Partners
UPMC Enterprises
ePlanet Capital
Comcast Ventures
Ascension
Incube Ventures
Other known investors4 additional known investors
Carnegie Mellon University
Jawbone
Ascension Ventures
Spring Capital Partners
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about BodyMedia on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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