Blueprint

Blueprint is a health and longevity system based on the personal anti-aging protocol of its founder, Bryan Johnson. The company was created in 2020 following Johnson's multi-year, multi-million dollar self-experiment, Project Blueprint, which aims to slow and reverse the aging process through a data-driven regimen. The business productizes Johnson's protocol by selling meticulously sourced food products, such as olive oil, and proprietary dietary supplements like a 'Longevity Mix'. The target market includes individuals interested in health optimization and longevity.

The company's business model is direct-to-consumer e-commerce, selling its products through its official website. The core of the Blueprint protocol involves a strict diet, targeted supplementation, specific exercise routines, and comprehensive tracking of over 100 biomarkers to inform and adjust the regimen. Johnson makes his personal protocol, measurements, and results publicly available as a free resource to guide others. The project has gained significant media attention and a large social media following.

Bryan Johnson is a tech entrepreneur who founded the payment processing company Braintree in 2007, which he later sold to PayPal in 2013 for $800 million after it had acquired Venmo. This exit provided him with the capital for his subsequent ventures. Before Blueprint, Johnson founded OS Fund in 2014, a venture capital firm investing in early-stage science and technology companies, and Kernel in 2016, a neurotechnology company developing non-invasive brain-monitoring hardware. His journey into extreme biohacking was reportedly preceded by a period of depression and health struggles. As of mid-2025, reports indicated Johnson was considering selling or shutting down Blueprint to focus on a broader life extension philosophy called "Don't Die", citing that the business aspect was diminishing his credibility on the philosophical side.

Keywords: longevity, anti-aging, biohacking, data-driven health, health optimization, human performance, dietary supplements, nutrition protocol, Bryan Johnson, Project Blueprint, wellness, regenerative medicine, age reversal, preventative health, e-commerce, direct-to-consumer, functional foods, nootropics, health technology, biomarker tracking