Blue Medora

About Blue Medora

Blue Medora LLC operates in the IT operations management sector, specializing in monitoring integration solutions. The company was founded in 2007 by Nathan Owen and Carl Erickson in Grand Rapids, Michigan. Owen, with a background as a business development manager at IBM working with its Tivoli Alliance product, co-founded the company with Erickson, who provided initial capital and software engineers. Initially, Blue Medora's business plan was to create software to enhance IBM's Tivoli monitoring capabilities, signing a licensing deal with IBM in 2008.

The firm's business model evolved in 2013 from licensing its technology to large IT companies, who would rebrand it, to marketing its own products directly. This strategic shift was followed by significant growth and several funding rounds, including a $4.6 million Series A in 2015 and an $8 million Series B1 in 2017. A major milestone occurred in July 2020 when VMware, a long-time partner and investor, acquired Blue Medora's True Visibility Suite business unit. This acquisition involved the technology and the team behind the product, which was already integrated into VMware's vRealize Operations platform.

Blue Medora's core offering centers on its Monitoring-Integration-as-a-Service (MIaaS) platform, BindPlane, launched in 2018. BindPlane is engineered to collect and normalize health and performance data from a wide array of enterprise technologies across cloud, on-premise, and hybrid environments. It addresses the complexity of modern IT infrastructure by providing a unified data stream, which helps eliminate data silos. The platform gathers dimensional data—metrics that include relational context—from over 150 technologies, streaming these enhanced insights into analytics platforms like VMware vRealize, New Relic, and Google Cloud's operations suite. By translating diverse metrics into a universal data language, BindPlane enables IT operations and DevOps teams to gain comprehensive visibility, troubleshoot performance issues more rapidly, and make better-informed decisions. The company also developed other products, including the SelectStar database performance monitoring platform and various plugins and content packs for VMware solutions.