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COMPANY PROFILE

Blue Apron

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Food ingredients and cook recipes delivered at your home

New York City, United StatesFounded 2012eCommerce & Marketplaces
Valuation $100M Market cap · 2026
Revenue $503M Latest reported FY
EBITDA $10M Latest reported FY

At a glance

Founded
2012
Headquarters
New York City, United States
Listing
IPO 2017
Sector
eCommerce & Marketplaces
Power Law
Unicorn$1–10B valuation tierThoroughbred$100M+ revenue

Latest news

Press, funding announcements and product moves mentioning Blue Apron.

See all news

Investors

19 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Seed5 investors entered at this stage

Series A8 investors entered at this stage

Series B and later6 investors entered at this stage

Employees mapped 1,447 incl. 1 AI specialist
Founders Hidden — book a demo/100 quality score
Key operators 21 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia 12 alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
2 countries with
team presence
🇺🇸 United States99.8%
🇩🇪 Germany0.3%
2 countries shown
Web traffic by country
750K monthly visits
across markets
🇺🇸 United States90.5%
🇨🇦 Canada1.4%
🇲🇽 Mexico1.2%
🇹🇷 Turkey1%
🇲🇦 Morocco0.8%
Top 5 markets shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Blue Apron on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

See Blue Apron on the full Dealroom platform

Live deal flow, founder pedigree, hiring signals, revenue trajectory, and the full cap table.