Bizdirect

About Bizdirect

Bizdirect, established in 2000, operates as a technology consulting firm based in Lisbon, Portugal, specializing in digital transformation services. The company was a subsidiary of Sonaecom's Sonae IM, a technology investment arm of the Sonae Group. In a significant milestone, Bizdirect was acquired by Claranet Portugal in June 2021, in a transaction valued at approximately 12 million euros. This acquisition was a strategic move for Claranet to enhance its IT service offerings and for Sonae IM to actively manage its portfolio of technology-based companies.

The company's core business revolves around promoting business productivity through digitalization. Bizdirect provides a range of services that include customer relationship management (CRM), data digitalization, licensing, customer intelligence, and business process optimization. It has a strong focus on integrating solutions using Microsoft technologies, holding a Gold Partner certification in CRM. The firm assists clients in modernizing their work environments and improving process efficiency through tailored software and data analytics solutions. For instance, Bizdirect was responsible for upgrading the Microsoft Dynamics CRM system for Robbialac, a national leader in the paint market, to improve their client management and sales team mobility.

Bizdirect serves a corporate client base, enabling businesses to optimize their operations. The business model is centered on providing IT solutions and consulting services. This includes the sale of corporate licensing contracts and the integration of enterprise solutions from manufacturers like Microsoft. Revenue is generated through fees for these consulting services, software implementation, and management of IT contracts.